Sherrilynne Starkie

Smart Digital Communications

Media

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My Communications & Marketing Lessons 2025...

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Marketing

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A PR Disaster Dressed Up as a Win: The Royal Family in Crisi...

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Public Relations

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Organic vs. Paid Reach: Start Making Impact...

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Social Media

“Sherrilynne Says: Organic vs Paid Media?” appears in bold text next to a smiling woman with red hair wearing a blue patterned top. Below are three coloured banners that read: “Boosting for Visibility,” “Authentic Storytelling Matters,” and “What Marketers Need to Know!” The background is soft blue with a purple curved line accent in the corner.
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Should You Reply to Social Media Comments?...

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Social Media

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Why I Won’t Be Deleting My LinkedIn Profile Anytime Soon...

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Social Media

Sherrilynne Says: Don’t Delete LinkedIn! It’s Not Just a Résumé, Thought Leadership Tips, What Marketers Need to Know! Image shows a smiling woman with red hair wearing a blue patterned top, standing against a blue background with colourful text callouts
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Repurposing: Why Smart Content Isn’t One-and-Done...

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Marketing

Why Balance Still Matters in Journalism

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Debate about balanced reporting is again focusing on the extremes. There are overtly partisan cable news outlets, algorithm-driven silos, and the blurring of fact and opinion in the news. These things are obvious. But concentrating on them alone risks obscuring a bigger problem which is a gradual erosion of journalistic discipline in everyday reporting, including coverage […]

Fake news: Can you tell the difference?

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Change is in the air. People are demanding transparency and accountabilty of their news sources (and count Facebook among them).  But they’ll have to be willing to pay for news if we are going to head off the bleak future predicted in this survey.