Having a LinkedIn profile that is active and properly optimized will significantly increase the chances of being discovered by potential clients and companies looking to hire.
In other words, people will contact you directly if they think you will be a good fit for their needs. Isn’t that a lot better than cold calling or spending hours on your application and resume.
Did you know that 75 per cent of people who recently changed jobs used LinkedIn as part of their career move? But you’d be amazed by how few people take the time (just a few minutes) to ensure their profile is fully optimized for search and for impact.
A client recently asked me to help their leadership team improve their LinkedIn profiles. So I made the tutorial below as a training aid and now I’m sharing it here to help anyone looking to boost their LinkedIn profile.
Here’s my quick tutorial on how to make your LinkedIn profile really work for you. It covers the importance of a custom URL, cover photo, linking and optimizing for SEO.
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