What is this decade’s fastest growing social media platform? Instagram! If you’ve not added it to your marketing and communications mix, what are you waiting for? Already 71 per cent of marketers are increasing their investment in this channel. Key facts:
- Instagram is growing much faster than SnapChat and Pinterest in monthy users.
- It’s pace of growth is outstripping that of more mature channels such as Facebook and YouTube.
- Almost three-quarters of users admit their purchasing decisions are influenced by what they see on this channel.
- Brands are spending billions on influencer marketing.
- Seventy per cent of top brands have a budget dedicated to influencer marketing.
- Brand advocates drive enormous engagement on Instagram
- A sponsored post costs anything between $130 to $500,000, depending on the influencer.
Here’s an excellent infographic from the people at xcart which explains the importance of Instagram as a marketing and communications channel. Contact me to put it to work for your company.
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