Anyone can claim to be a social media expert, but it’s difficult to tell who’s the real deal and who are the fakers. Start by looking for a professional with Hootsuite Social Marketing Certification. 
Hootsuite Social Marketing Certification is industry-recognized and showcases the digital expertise and credentials a marketing communications professional has across all online channels. To get the online certificate, it takes passing a 60-question online exam testing knowledge of the core principles of social media marketing.
The Social Media Foundations course covers all aspects of the Hootsuite Social Marketing Certification exam. Participants learn everything from how to optimize profiles on various social channels and engage with audiences, to developing content strategy and effective use of advertising.
The course provides indepth discussion of social media strategy and concepts and case study examples based on my own experience in providing social media consulting and services. This provides context and the opportunity to go deep into the details…something that online social media courses just don’t provide. This is a live, supportive learning experience. The concentrated focus means participants are fully prepared to take the exam in just two days. And after the exam, The TRUEdot team and I will continue to support participants as they implement the learning at their workplaces with coaching and mentoring.
Industry certification separates the wheat from the chaff in social marketing expertise. Look for certification when recruiting team members or contracting a consultant or agency to get the best, most-knowledgeable talent.
Set your team up for success by supporting them through certification with this intensive, effective training.
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