Articles tagged with: Media
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Ever wonder which technology companies have the most to say about themselves? If so, you’ll find a new industry ranking published by RealWire, the UK newswire service, the PRFilter technology PR Rankings to be of interest.
It’s an analysis of technology brands, topics and products that are mentioned the most in the tens of thousands of news releases from multiple aggregated sources that PRFilter indexes each month.
February 2011 trends:
Microsoft, Facebook and Verizon were the top three most referenced technology brands
cloud related technologies, websites and wireless were the top three most …
Featured, Headline, Marketing, Social Media »
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There are plenty of social media monitoring tools out there, some free, others can be quite expensive. And,
although many are very clever, tests have shown that none can be trusted to accurately reflect and report on the sentiment of conversations online. That’s because they lack one important feature that is absolutely necessary to do the job well…a human brain! That’s why I’m introducing Sherrilynne’s social media analysis.
Order now to find out who is saying what about your brand on the social Internet!
Is sentiment positive?
Is social …
Featured, Social Media »
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Just found (thanks to @JohnFMoore ) this excellent slideshow on the history of social media disasters. It covers 37 major corporate screw ups that every brand can learn from. Enjoy!
Social media Screw Ups – A History
View more presentations from Social Media Influence.
Other posts you might enjoy:
Social media gets the blame for PR disasters
Greenpeace V Nestle
Ignoring social media is folly
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I don’t usually foray into politics on this blog and I have no intention of doing it today either. But spare a thought for the poor PRs who try to give Gordon Brown a helping hand.
More than a few of us in the profession struggle daily to make silk purses of our clients. We train them. We coach and advise them. But when it comes to the essentials, they are who they are and we can’t change that.
With the UK election winding into the last fews days, it’s a …
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Yesterday Chief Inspector Mark Payne of the West Midlands Police spoke to the Isle of Man Social Media Club . Following the Third Thursday meeting, he and I had a fascinating conversation about how social media is changing the police’s relationship with the media. What follows is a blog post on the subject that Mark published a few days ago and he’s kindly allowed me to republish it here.
I tweeted about an interesting article in the Guardian last week. The thrust of the argument is that police forces are …
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Johnston Press, parent company to the Isle of Man Newspapers, is introducing subscriptions fees on their websites in a pilot scheme starting next week.
The Worksop Guardian, Ripley & Heanor News, Northumberland Gazette, Whitby Gazette (all in England), and the Southern Reporter and Carrick Gazette (in Scotland) will restrict access to non-subscribers, in an attempt to create revenues from their websites.
The papers will allow access to the homepage of each paper, but stories away from the main page will require a subscription of £5 for a three month trial. …
Media, public relations »
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It seems that journalists hate when PRs ring to follow up on an email according to a survey conducted by Iain Fleming as part of his CIPR (Chatered Institute of Public Relations Diploma) course at Queen Margaret University (thanks to Neville Hobson for pointing the story out).
The key finding: “The project also reveals that the practice of making ‘follow-up’ calls by PR practitioners is intensely annoying and ultimately counter-productive…”
This is nothing new; I’ve heard it time and again from news professionals all over, many of whom get more than 50, …
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Throughout my career I’ve been subjected to a good deal of ribbing and teasing, some of it not too good natured, that being in PR means I tell lies for living. I actually don’t find it too funny but know that people’s understanding of public relations comes from what they see from political spin docters and comedy shows like AbFab and Absolute Power. Fair enough.
But now we have proof, as if it’s necessary, that public relations professionals are ethical thinkers and demonstrate similar moral development to journalists and …
events, Media, public relations »
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Time was, when asked this questions, I’d start to recite deadlines, copy guidelines and descriptions of newsroom teams. But that was before the Internet changed everything.
Now print journalists are producing video reports and podcasts. Radio and TV journalists are blogging. And then there are bloggers, who many say are a law unto themselves.
So how does today’s media work? The only definitive answer is: All the time.
What are the deadlines? As soon as the story breaks. Who should we be pitching? Depending on the story. What do journalists need …
