A newsletter is often a company’s primary marketing communications tool, but even an e-newsletter cannot help with search engine rankings.

Instead, consider publishing a newsletter as a blog. Not only will it drive a website to the top of the Google search page, it will become a channel for direct feedback from customers and other target groups. Insight like this invaluable in product development and customer service improvement.

Blogs make a company seem more human. They let organisations communicate directly with key audiences, bypassing the mainstream media. This puts the company in control of the story and ensures that news and articles get published.

In addition, journalists are increasingly using blogs as sources in developing their own stories, so a blog can help gain media coverage as well.

Blogging doesn’t have to take a lot of time. Sherrilynne works with a network of specialist to call upon to help create content. Blogs are an excellent tool to create online buzz and drive traffic.  Great blog posts attract links and are shared via social networks like Facebook and Twitter.