Sherrilynne is a communications consultant with 18 years experience working for a broad range of clients across industry, both in the private and public sectors. She works at one of Canada’s leading PR & social media consulting firms, Thornley Fallis Communications in Ottawa, Ontario. The views and opinions she shares here are her own.
A recognised expert in social media, Sherrilynne is a well-known newspaper columnist, blogger and a public speaker. She is the founder of the Isle of Man’s Social Media Club and is on Twitter’s PR top 100 according to TweetLevel. She also founded Strive Public Relations Limited and spent some time as a consultant with PDMS, a software development firm specialising in web services.
In 2006 she founded a Strive PR, originally founded to provide strategic communications services to the technology companies; the company’s client base grew to include a broad range of industries.
For three years, Sherrilynne was the Tech Talk columnist for the Isle of Man newspapers. She served on the steering committee for Isle of Man Women in Business, was on the Executive Council for the Isle of Man Junior Chamber of Commerce. In the past she was on the management committee for the Isle of Man British Computer Society and the marketing committee of Junior Achievement.
Sherrilynne spent the early 21st-Century in Washington DC helping early stage Internet and technology companies progress from start up to IPO.
Throughout most of the 90s, Sherrilynne worked at UK-based PR consultancies where she was involved in delivering a broad range of communications strategies for both private and public sector clients.
She is a graduate of Algonquin College‘s Public Relations Diploma programme in Ottawa and started her career in the corporate communications department at AECL, a leading-edge nuclear technology and services company.