[22 Mar 2014 | No Comment | ]
Great journalism makes great business for The Atlantic

The Atlantic keeps a steady focus on the brand values of journalistic integrity, producing high quality content that is of interest to an audience of thought leaders, has talented columnists and journalists and specialist teams for each platform.

Read the full story »

Featured, Headline, Media »

[22 Mar 2014 | No Comment | ]
Great journalism makes great business for The Atlantic

The Atlantic keeps a steady focus on the brand values of journalistic integrity, producing high quality content that is of interest to an audience of thought leaders, has talented columnists and journalists and specialist teams for each platform.

Featured, Headline, Social Media »

[8 Mar 2014 | No Comment | ]
Analytics: what matters to content marketers?

The ROI of content marketing: creating relationships of value. Such connections deliver online awareness and brand preference which leads to website traffic and sales.

Featured, Headline, Social Media »

[16 Feb 2014 | 5 Comments | ]
Getting everyone social media trained

Social touches every part of the organization and each employee should know and understand how it fits into his or her own role.

Featured, Headline, public relations »

[1 Feb 2014 | No Comment | ]
Canadian government spikes the press release

Canadian government communicators are using a more digital-friendly format that’s shorter, snappier and is designed for use in social channels.

Featured, Headline, Marketing, Social Media »

[25 Jan 2014 | One Comment | ]
Native advertising is here to stay

Making native ads look too much like editorial could be seen as deceptive or could risk turning readers off altogether.