[28 Feb 2015 | No Comment | ]
Storytelling: how to for businesses

In business, the purpose of stories isn’t entertainment; each story has a specific goal or a desired outcome. Sometimes it’s a sale, but not usually.

Read the full story »

Featured, Headline, writing »

[28 Feb 2015 | No Comment | ]
Storytelling: how to for businesses

In business, the purpose of stories isn’t entertainment; each story has a specific goal or a desired outcome. Sometimes it’s a sale, but not usually.

Featured, Headline, Marketing »

[31 Dec 2014 | No Comment | ]
Content demand: how to cope

The report outlines what ‘content’ means in this context. It’s more than blog posts, white papers and newsletters. It encompasses the broadest definition of content including video, images, tweets, ads and more. And the convergence of owned, earned and paid media drives this trend.

Featured, Headline, Social Media, Twitter »

[28 Dec 2014 | No Comment | ]
Twitter is a favourite tool for bullies, stalkers and trolls

Twitter has announced that its improving the process to report nasty tweets and tweeters. Reporting is now more mobile-friendly, requires less initial information, and overall it’s easier to flag Tweets and accounts.

Featured, Headline, Social Media, Twitter »

[20 Dec 2014 | No Comment | ]
Have we lost that loving feeling, Twitter?

Tweeting has become a chore. Hundreds of updates sail right by; all just white noise. It might be that Twitter now has more brands than cool people. Maybe it’s the spammy hashtags and sponsored tweets. Maybe it’s how Hollywood C-listers are hogging the oxygen.

Featured, Headline, writing »

[19 Aug 2014 | No Comment | ]
Writing tricks for content marketers

Copy length continues to be a point of discussion among content marketers. The shorter the better, is one popular opinion, and this makes sense when you consider the fierce competition for readers. Tell a story in as few words as possible, and it has a better chance of being read and clicked.