In business, the purpose of stories isn’t entertainment; each story has a specific goal or a desired outcome. Sometimes it’s a sale, but not usually.

The report outlines what ‘content’ means in this context. It’s more than blog posts, white papers and newsletters. It encompasses the broadest definition of content including video, images, tweets, ads and more. And the convergence of owned, earned and paid media drives this trend.

Twitter has announced that its improving the process to report nasty tweets and tweeters. Reporting is now more mobile-friendly, requires less initial information, and overall it’s easier to flag Tweets and accounts.

Tweeting has become a chore. Hundreds of updates sail right by; all just white noise. It might be that Twitter now has more brands than cool people. Maybe it’s the spammy hashtags and sponsored tweets. Maybe it’s how Hollywood C-listers are hogging the oxygen.

Copy length continues to be a point of discussion among content marketers. The shorter the better, is one popular opinion, and this makes sense when you consider the fierce competition for readers. Tell a story in as few words as possible, and it has a better chance of being read and clicked.