Media & Influencer Relations
Getting media coverage is still really important, but 'influencers' now also include bloggers, YouTube Creators, Instagrammers, Facebook Live Stars, and more. The key is to build long-term, beneficial relationships with people who have actual influence among stakeholders.
Facebook Advertising
As a Facebook Pro Partner, we are experts in creating and implementing Facebook ad campaigns that deliver tangible, bottom-line results. Facebook is always introducing new features and services, and we get early access. We also provide advanced analytics and insights. We have a strong relationship with Facebook and talk to the team regularly to ensure our clients get the best value.
Social Media Strategy
Drawing upon owned, earned, shared and paid media activities, we devise smart strategies that deliver impact. Every organization has a range of stakeholder communities that it depends upon for success. Whether it’s employees, investors, customers, partners or any other group, having an effective social media strategy is the key to building strong relationships.
Be Inspired
Sherrilynne is a dynamic and creative communicator and leader. She is a strong collaborator and shares her deep knowledge and expertise generously. She leads by example, embodying best practices in proactive and timely communication.
Director, Outreach and Business Development at Canada Council for the Arts
Sherrilynne is the perfect mix of strategic thinker and master of getting things done. Her strong background of all things PR shines through in everything she does and helps to demonstrate her strong belief in relationship building--part of the reason she excels in social media leadership. It was a pleasure working with Sherrilynne!
Sherrilynne is amazing to work with; she took the time to really understand our market and has been incredibly responsive throughout the campaign. I look forward to working with her again in the future.
Sherrilynne is not only talented and experienced, she truly cares about her clients' success.
We needed to update our sponsorship strategy and Sherrilynne made a complete audit of our situation including our social media. She came with a final report for our strategy that will guide us to achieve our goals. Without any doubt we recommend Sherrilynne for any work related to her vast professional experience.
I've known Sherrilynne in a variety of capacities over the last few years: fellow professional, work colleague, agency contact and friend. She has an infectious passion for high-calibre work, inflected with a combined sense of humour and empathy. Sherrilynne is a great addition to any team.
I have seldom worked with a more dedicated and creative leader. Sherrilynne works tirelessly to bring in, and serve, new clients and always leads those around her by example. I would gladly work with her again and hope I have the opportunity to.
Sherrilynne was a social media pioneer who advocated tirelessly for it in the early days. She helped establish social media as credible and effective marketing and communications channel for many Island organizations. The Isle of Man misses her energy and vision.
I am delighted to recommend Sherrilynne Starkie for her expertise in communications, marketing and social media. Sherrilynne's guidance was invaluable to me at the International Development Research Centre (IDRC) as we set up our first social media communications platforms and plans. I knew we were in great hands given Sherrilynne's deep, specialist knowledge and experience in these domains.
I can honestly say that Sherrilynne is the most effective and well-connected person I have worked with in her industry. She combines a solid grounding in traditional PR techniques and media with a real flair for social media and emerging communications technologies. This is a rare combination as it requires a digital immigrant who sounds like a native on line!
Sherrilynne provided our organization with responsive and effective service on all the award winning programs we are using. We are looking forward to another year of Moving Forward together.
Administrative Assistant to the General President at United Association
I am happy to endorse Sherrilynne as a true PR pro.