[3 Apr 2015 | No Comment | ]
Measuring the impact of Facebook video content

The goal for the research was to understand how best to measure the effectiveness of video content on Facebook.

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[3 Apr 2015 | No Comment | ]
Measuring the impact of Facebook video content

The goal for the research was to understand how best to measure the effectiveness of video content on Facebook.

Featured, Headline, public relations »

[28 Mar 2015 | No Comment | ]
Reflections on PR agency life

A shorter list than last week, but then, I did work from home for two days. But are starting to get why I love agency life? I never stop learning and growing.

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[28 Mar 2015 | No Comment | ]
A new brand for IABC

To say the logo was warmly received would be an understatement. As the new look was revealed on the conference big screen the audience was silent for a full five seconds. Then people laughed out loud.

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[21 Mar 2015 | No Comment | ]
Lessons learned from a PR life

I’ve been taking notes about lessons I learn (sometimes relearn) each day. Looking at my list at the end of week makes me think, “Wow! What a challenging and successful week!”

Featured, Headline, Social Media, Twitter »

[14 Mar 2015 | No Comment | ]
Will private conversations change Twitter?

How will taking formerly open conversations behind closed doors change the Twitter experience? Will access to premium or special content become limited to members of private groups? Will direct messages become a constant stream of spam? Will Twitter be serving advertisements within these private conversations?