The ROI of content marketing: creating relationships of value. Such connections deliver online awareness and brand preference which leads to website traffic and sales.

Social touches every part of the organization and each employee should know and understand how it fits into his or her own role.

Canadian government communicators are using a more digital-friendly format that’s shorter, snappier and is designed for use in social channels.

Making native ads look too much like editorial could be seen as deceptive or could risk turning readers off altogether.

Google Keep is an easy-to-use note taking tool that syncs with Google Drive, so updates and additions are kept current, in the cloud and ready to access.