The Atlantic keeps a steady focus on the brand values of journalistic integrity, producing high quality content that is of interest to an audience of thought leaders, has talented columnists and journalists and specialist teams for each platform.

The ROI of content marketing: creating relationships of value. Such connections deliver online awareness and brand preference which leads to website traffic and sales.

Social touches every part of the organization and each employee should know and understand how it fits into his or her own role.

Canadian government communicators are using a more digital-friendly format that’s shorter, snappier and is designed for use in social channels.

Making native ads look too much like editorial could be seen as deceptive or could risk turning readers off altogether.