Influencer Relations
Getting media coverage is still really important, but 'influencers' now also include bloggers, YouTube Creators, Instagrammers, Facebook Live Stars, and more. The key is to build long-term, beneficial relationships with people who have actual influence among stakeholders.
Content Marketing
Content marketing is about creating and distributing relevant and valuable content to attract and engage key audiences. This means text, videos, graphics and visuals, audio, apps and more. No matter the format or platform, great content marketing is about telling a good story well.
Strategy Development
Every organization has a range of stakeholder communities that it depends upon for success. Whether it’s employees, investors, customers, partners or any other group, having an effective communication strategy is the key to building strong relationships. Successful brands tap the full potential of digital and social media to build trust.
Be Inspired
Sherrilynne is not only talented and experienced, she truly cares about her clients' success.
I can honestly say that Sherrilynne is the most effective and well-connected person I have worked with in her industry. She combines a solid grounding in traditional PR techniques and media with a real flair for social media and emerging communications technologies. This is a rare combination as it requires a digital immigrant who sounds like a native on line!
I've known Sherrilynne in a variety of capacities over the last few years: fellow professional, work colleague, agency contact and friend. She has an infectious passion for high-calibre work, inflected with a combined sense of humour and empathy. Sherrilynne is a great addition to any team.
Sherrilynne is a dynamic and creative communicator and leader. She is a strong collaborator and shares her deep knowledge and expertise generously. She leads by example, embodying best practices in proactive and timely communication.
Director, Outreach and Business Development at Canada Council for the Arts
We needed to update our sponsorship strategy and Sherrilynne made a complete audit of our situation including our social media. She came with a final report for our strategy that will guide us to achieve our goals. Without any doubt we recommend Sherrilynne for any work related to her vast professional experience.
I am delighted to recommend Sherrilynne Starkie for her expertise in communications, marketing and social media. Sherrilynne's guidance was invaluable to me at the International Development Research Centre (IDRC) as we set up our first social media communications platforms and plans. I knew we were in great hands given Sherrilynne's deep, specialist knowledge and experience in these domains.
Sherrilynne is the perfect mix of strategic thinker and master of getting things done. Her strong background of all things PR shines through in everything she does and helps to demonstrate her strong belief in relationship building--part of the reason she excels in social media leadership. It was a pleasure working with Sherrilynne!
Sherrilynne is amazing to work with; she took the time to really understand our market and has been incredibly responsive throughout the campaign. I look forward to working with her again in the future.
Sherrilynne was a social media pioneer who advocated tirelessly for it in the early days. She helped establish social media as credible and effective marketing and communications channel for many Island organizations. The Isle of Man misses her energy and vision.
Sherrilynne provided our organization with responsive and effective service on all the award winning programs we are using. We are looking forward to another year of Moving Forward together.
Administrative Assistant to the General President at United Association
I have seldom worked with a more dedicated and creative leader. Sherrilynne works tirelessly to bring in, and serve, new clients and always leads those around her by example. I would gladly work with her again and hope I have the opportunity to.
I am happy to endorse Sherrilynne as a true PR pro.