Any Twitter user, whether he or she is logged in or not, who clicks on a link to a tweet via Google search will be served promoted and sponsored tweets right alongside organic ones.

Oxford’s word of the year is its biggest continuing PR campaign. Built for link bait, this campaign engages English word nerds the world over.

Paid promotion provides great value for money. Rather modest budgets, employed wisely, can be used for precision targeting and the results are often dramatic.

Getting organic reach on social networks is almost impossible, as Facebook, SnapChat, Twitter and rest strive to monetize their platforms.

There are 45 million businesses using Facebook pages to reach more than 1.5 billion people. More than 660 million people use only a mobile phone to access Facebook, so the improvements are smart and will help page owners promote their businesses and achieve objectives.