If business podcast production isn’t part of your marketing mix you are missing out on a powerful, effective way to reach and influence people.
Did you know?
- More than half of adults listen to podcasts regularly?*
- 45% of monthly podcast listeners have household income over US $75k?
- Almost half of podcast listeners are 12 to 34 years of age?
Lend a human voice to your brand with your own business podcast. Build your network while you raise your profile as a subject matter expert. Boost your connection and build trust with your customers and clients. You can even promote your products and services along the way. Podcasts are especially powerful in marketing for B2B.
Podcaster Definition
So what exactly is a podcast? It’s a series of spoken word digital audio files that people can download to their smartphone or any other device to listen to when they want. There are tons of streaming applications and podcasting services which provide a convenient and integrated way to find and manage your favourite podcasts. For example Google Podcasts, TuneIn and Stitcher.
A business podcast series usually features one or more hosts engaged in a discussion about a particular topic or issue that’s relevant to the company’s mission. They can be carefully scripted or completely improvised. Podcasts have an associated website with links and show notes, guest biographies, transcripts and additional resources…all of which enhances content marketing efforts.
Podcast Production 
Sherrilynne Starkie brings years of marketing and communications experience to business podcasts. And she provides a full range of podcast production services:
- Strategic Development
- Creative Writing
- Planning & Managing
- Production
- Talent
- Distribution
- Promotion
Power your marketing and communications with a business podcast. Book a call with Sherrilynne now!