Examples of lead paragraphs to draw readers in
Oxford’s word of the year is its biggest continuing PR campaign. Built for link bait, this campaign engages English word nerds the world over.
Anyone glancing at their Facebook news feed this morning might have been surprised to read Ottawa Citizen update: “Forecast: Today is expected to be like being hungover in line at a suburban Starbucks drive-thru”.
In business, the purpose of stories isn’t entertainment; each story has a specific goal or a desired outcome. Sometimes it’s a sale, but not usually.
Copy length continues to be a point of discussion among content marketers. The shorter the better, is one popular opinion, and this makes sense when you consider the fierce competition for readers. Tell a story in as few words as possible, and it has a better chance of being read and clicked.
Every journey begins with a single step. The same is true for writers; every story begins with a clear outline. Experienced storytellers might never actually write an outline, but they’ve likely mentally blocked out the story before they sit down to write. More junior writers can benefit from going through the exercise. […]