Primo PR blogger Steve Rubel is calling on people in the blogosphere to stop all the sniping and nastiness. Of course it would be delightful if this could be achieved, but it’s highly unlikely. What Steve asks people to do is to go against human nature…and that’s never going to happen.
I have to admit I am often taken aback by the some of the high school stuff that goes on. Last year, Strumpette appeared on the scene taking pot shots at Steve, among others. I think the idea was to get quick traction. It worked; the blogosphere reacted.
And, of course Steve’s employer Edelman has had a considerable share of criticism hurled at it over the last year (think Walmart and Vista).
Although I admire his sentiment, I feel that Steve’s being overly optimistic. Many people never outgrow the high school mentality. If everyone did, EastEnders and Coronation Street would have no audience. Happy New Year anyway, Steve.