Slightly off topic, I know. But still a good example of effective communication. And it tickled me so I thought I’d share. Simples!
Don’t be. Dosh Dosh explains why using the element of surprise in a viral campaign can significantly improve marketing effect.
“Surprise’s effects are immediate: An stronger focus of attention on the stimulus, a heightened consciousness, better retention of memory at the expense of other stimuli. All of which eventually result in curiosity and exploratory behavior. This arousal also intensifies subsequent reactions, the excitation from being surprised transfers over to other experiences.”