I wonder what the folks behind Response Source think about Peter Shankman’s ‘Help A Reporter Out’ (HARO) service that is having a strong impact in the US PR industry. Basically Peter has devised a completely free-to-use service to link reporters with PRs and other sources. It started out as a Facebook page but soon outgrew the confines of that social network and now boast 16,000 members.
Profnet is a service I used when I was working in Washington DC, as do most PR agencies. You pay a fee and they feed you questions and requests for comments from journalists via email. I had quite a bit of success using the service and rated it as value for money. But now Peter has cut them down by the knees but performing the service for free.
I subscribed to HARO a few months ago and think Peter does a good job. The Industry Standard agrees.
But Peter is not alone in his endeavour to hook reporters and sources up. Over here in the UK, Sally Whittle has created Getting Ink Requests under a similar model to HARO. It’s free to subcribe online and Sally also seeds requests via Twitter.
We subscribe to the UK version of Profnet, called Response Source and frankly, it’s a pretty darn good service. Again, I’d say deffo ‘value for money’. But surely the folks at Daryl Willcox must be watching the US market with interest.