Congratulations to Brad Yetts, our reader competition winner. Late last year Brad entered our competition to win a copy of The Gen Z Frequency: How Brands Tune In and Build Credibility. Gregg L Witt and Derek E Baird co-authored this insightful book. It’s a comprehensive guide to reaching this highly-desirable demographic. It covers marketing strategies such as content creation, engagement and tactics such as social media, experiential and emerging technologies. There are a lot of case studies and real-world stories. Plus it includes key insights from leading youth brands and Gen Z themselves.
Brad was chosen as the winner from a random draw of entries. Watch this space for future reader competition and business book giveaways.