This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits.
Facebook is testing search ads in its search results and Marketplace, according to industry reports. The test could expand based on results. Advertisers can use the Facebook Ads Manager to extend their existing news Feed ads to the new “Search” placement. Search ads will not appear on desktop.
Social media ads continue to evolve and marcoms pros must strive to keep up with the quick pace of change. — SS
Instagram Direct is rolling out Voice Messages, a feature that lets users record their voice as an audio message. Voice Messages appear as a microphone icon on the right side of the text box, adjacent to the image button for uploading photos and video from your gallery. Once clicked, Voice Messages will record a voice clip and send it to a recipient. The recipient can listen to the clip, which will remain in the conversation permanently.
Direct messaging is becoming central to the Instagram experience with each new innovation. — SS
The For You tab on Google Maps is now available in over 40 countries on iOS and 130+ new countries on Android—helping users stay up to date on new places relevant to their interests. Users can follow neighborhoods or places of interest to get updates and recommendations. For example someone taking a holiday vacation trip can use the For You tab to get a jump start on travel planning.
Any business not leveraging “Google My Business” is missing the opportunity to be featured on ‘For You’. — SS
YouTube is expanding its Instagram-like Stories capability to more creators, giving those with more than 10,000 subscribers the chance to use the tool.
There are some major differences between Instagram Stories and YouTube’s iteration of the feature. YouTube Stories last for seven days on the mobile app, they will appear for both subscribers and non-subscribers, and they’ll show up in YouTube’s “Up Next” sidebar beside a video. Creators who use the tool can respond to fans who interact with their stories, and creator responses will be seen by anyone who comes across the story. Fans can leave comments or questions on stories, and creators can publicly address each response.
Stories are becoming a dominating social media format and should be a central part of content planning. — SS
People continue to prefer watching the news rather than reading or listening to it, and their viewing loyalties have yet to migrate fully to the web. Instead, the majority of adults who prefer to watch the news, opt for television as their primary news platform. This is according to a new Pew Research Center survey.
Don’t believe anyone tells you that PR or earned media is no longer relevant. It remains an important part of the media mix. — SS