There is certainly no shortage of information about social media use readily available online. Likewise, opinions on social media trends flow freely through news sites, blogs and just about anyone who is selling social media services. But, there is a surprising amount of false information that is accepted as social media conventional wisdom.
RadiumOne , an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform has recently published a study, along with a nifty infographic which debunks six myths of social media. Here’s what the study showed:
- Twitter and Facebook are not the platforms upon which most content sharing takes place.
- Not all social links deliver clicks at the same rate.
- The timing of posts can significantly affect engagement levels.
- The biggest spikes in social sharing do not happen over the weekend.
- Millennials are not the biggest shares of branded content.
- Facebook does not offer the best referral traffic.
Check out the infographic to find out the true facts and trends.
- Infographic: A decade of social media
- Infographic: Selling in social media
- Infographic: Native advertising effectiveness