Suppose you invested a million dollars in staging a huge corporate event and only 100 people showed up?
You’d be disappointed no doubt, and you’d be asking the organisers for a good explanation!
But this is exactly what’s happening to many companies who are making a huge investment in online social networks, according to a study by Deloitte. The study found that companies are beginning to see some success in using social media tools and online communities to engage with customers and employees to discuss brands, generate ideas and develop and test products.
But, interestingly, the survey showed that while these online initiatives are having a positive impact, companies are not yet harnessing the true potential of social media. Click here to read the rest of this Tech Talk column.