MyBrandz places the brand at the heart of its web service – the MyBrandz Matrix – a dynamic compass mapping the brand world and sorting brands by popularity and affinity. By viewing the Matrix, members can find out which brands are hottest and log on to new trends. The matrix is based on exclusive Brand Rank, which is a proprietary algorithm.
People are invited to share and interact with the MyBrandz community and other social platforms. Individuals can build their reputation, become a community leader and influence how people and brands creatively interact.
I signed up to have a look and I confess I don’t really get it. But then again, I didn’t understand how relevant Twitter could be when I first signed up there in 2007. It seems to me though, that brands are looking for a way to interact with online communities, so this platform could become important. As ever, the key will be recruiting users.
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