Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics.
Facebook is rolling out a new, simplified version of Messenger: Messenger 4. It puts the focus back on messaging and connecting.
The new Messenger will have three tabs instead of nine with users conversations front and centre in the Chats tab. It will have visual communication features like Camera at the top so users can easily capture and share selfies. Features are being rolled out in phases.
Messenger is becoming an essential marketing and communications channel. It should be included as part of all Facebook campaigns. — SS
Streaming service SoundCloud is making it easier for users to share music directly to Instagram Stories. However, the tracks are shared as a link. To listen to the track, users have to click the “Play on SoundCloud” link, which then redirects them to the SoundCloud app to begin listening.
Great example of digital media integration. — SS
YouTube announced it is changing the attribution criteria for TrueView for action video ads. These are designed for performance advertisers and feature call-to-action banners. YouTube is changing the default attribution window from 30 seconds and 30 days to 10 seconds and 3 days to better reflect “the relationship between video ad exposure and conversions.”
Evidence that YouTube is feeling the pinch from Facebook’s competition in the video ad space. — SS
Three new, independent research reports indicate that Facebook is successfully tackling the fake news problem. Using different methodologies and definitions of false news, all three reports find that the overall volume of false news on Facebook is trending downward. One noted, “efforts by Facebook following the 2016 election to limit the diffusion of misinformation may have had a meaningful impact.”
Glad that this crucial marketing platform is working to restore its credibility and improve the user experience. — SS
Snap, the company behind the popular social media service, says it helped more than 400,000 users register to vote during a recent two-week period. Snapchat, which is popular among teenagers and young adults, pushed people 18 and over to register by adding a button about doing so on each user’s profile page. The company also sent video messages to all of those users urging them to register.