Gaining media coverage is an essential part of the content marketing mix. Build great media relations with these six simple rules.
Wondering how to get media coverage? Not only does it provide visibility for your company, product or service, it powers most content marketing and social media marketing strategies. Whether your target audience is consumers, businesses or other stakeholders, without having earned positive media coverage as part of your marketing mix, you’re not realizing your full […]
Earned media is media coverage or ‘good PR’. It confers powerful third-party endorsement for a company, a product or even an idea. And, it provides broad exposure to large mainstream media audiences. Sometimes known as publicity, earned media is just that. It earns coverage based on its news value and is never paid for. It’s not advertising.
In a national survey on brand trust by market firm BrandSpark International, Canadian Living was voted by women as the most-trusted magazine brand.