Whether you’ve had a long-term relationship or have just completed a short project you can split with grace and on good terms; no matter the cause.
Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to traditional display ads.
Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year.
Speakers at Fireworks Factory included CBC’s Nora Young, Lee Lefever from Common Craft, Rob Cottingham of Social Signal and John Mann from Spirit of the West. And, many of the delegates also contributed presentations of their own work and ideas.
Good strategy is driven by data, research and analysis. It gives a good understanding of what people are looking for, what they value, how they want to be communicated with.
The baby boomers generation is an important demographic as consumers who are technology-savvy, use social media and are also still into mainstream media.