Do you write for people or for machines? Well it would be naive for any blogger to not consider the SEO benefits of the headlines they choose. The Telegraph’s Shane Richmond discusses the pros and cons of writing for SEO.
He says you risk turning off humans if you concentrate to much on keyword indexing. At the same time, you risk making it difficult for people to find you, if you don’t headline your online copy appropriately. The answer lies somewhere in the middle. As in most things in life, you need to find a compromised that works.