I’ve been trying out Foursquare recently. It’s a social network that taps into location-based services. It’s early days for Foursquare, but I think the idea has legs. It works much like the other social nets; you find friends and connect with them online to share information and socialise. But what’s cool is that you ‘checkin’ when you visit a shop, restaurant or other location and add your views on the experience. And there’s a game component too. Foursquare, or a network like it (Google Buzz?), will open up a myriad of marketing and sales opportunities for anyone targeting consumers once the community of users reaches critical mass. Here’s a fun video that explains how it works.
Thanks to GIGAOM for the heads up on the video.