A: Wag the Dog, Thank You for Smoking, Primary Colors. Q: Name three movies which exemplify PR as a profession of integrity.
Wrong! Yes Hollywood loves to portray PR people as liars, backstabbers or greedy simpletons. Unfortunately many people actually believe those stereotypes, but anyone who had been in the business for more than five minutes knows that the opposite it true. Often, the communications team is the moral conscious of an organization; we know that positive relationships are built and maintained through open, honest communication.
Spin Sucks author, Gini Dietrich agrees. “”Whether you are a B2B, B2C, or non-profit organization, your customers expect authenticity and honesty,” she says. “Today’s tools make transparent communications not only easier, but necessary. Many of the social media crises we hear about happen because business leaders take the ‘ignorance is bliss’ approach. The world has changed. It’s time to communicate differently.”
Recently released Spin Sucks, a book based on Gini’s successful blog, teaches readers how to share powerful stories, humanize their organizations, communicate honestly, beat back whisper campaigns, deal with negative comments and reviews, and use brand ambassadors. It also instructs readers on how to integrate paid, earned, shared, and owned media to have the biggest return-on-investment.
This week Canadians get the chance to meet Gini at Third Tuesday events in Ottawa and Toronto. She will be speaking about how clear, transparent, and honest communication is effective in today’s digital age. There are still a few places available and everyone gets a copy of Spin Sucks.
This article was originally published on Thornley Fallis.