Facebook Places may have expanded to the UK today but that doesn’t mean that other location services are going to fall over and die overnight. The UK’s free Metro newspaper has announced that it is to publish editorial content to Foursquare.
Foursquare has just announced its “Foursquare for Universities” programme with 20 university partners and “dozens more” represented by Foursquare “campus ambassadors”.
Aided by the introduction recently of Facebook’s Place pages (so original on that name, huh?) location based services are getting a lot of attention. As the word spreads among the mobile smart phone base there is a lot of room for growth and advertisers are taking heed by speaking with their money and not just in blog posts.
If you have a bar, using Foursquare as a social promotional marketing tool is a no-brainer. The mayor’s beers are on the house! Of course. Restaurant owner? Stop in for lunch and get a free glass of wine. Done and done. Proprietor of the best winery in town? Well, Mr. Loyal Customer, stop on in to our tasting room five times this month and get yourself a free bottle of wine. No doi. But what if you don’t have a storefront? What if your client doesn’t have a venue to hang its virtual shingle?