Top Five: Major Ad overhaul at Google
This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search
Google shelves Adwords. Introduces Google Ads
Google is introducing new brands for its advertising products: Google Ads, Google Marketing Platform and Google Ad Manager. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more.
Instagram adds AI to enhance 'explore' tab
Instagram is rolling out a redesigned Explore tab that carries a range of categories to help users find the type of content they most enjoy. The app will rely on artificial intelligence to organize the new suggested content. It's currently broken into 13 topics: For You, Sports, Science & Tech, Food, Humour, TV & Movies, Style, DIY, Travel, Nature, Art, Fitness and Animals.
New website for publishers from Twitter
Twitter has launched, Twitter Media, a new website to support media and publishing organizations in using the platform. It includes resources and guides which detail how to use Twitter’s various features, and case studies highlighting best practices in action.
Facebook Kids comes to Canada
Facebook Kids is coming to Canada. It was launched in the US last year to give kids a safe messaging app that parents could trust. A French language version will also be available. The app is designed with elements that teach children how to understand and express better their emotions in creative ways and encourage healthy social behaviours.
Are you optimizing for voice search?
Only three per cent of chief marketing officers have SEO strategies optimized for voice-enabled search, though 75 per cent say they plan to do so. QueryClick’s “CMO Performance Report 2018” is a survey of 150 CMOs for large companies and the results could point to a larger trend.