In 2019 we are experiencing a resurgence in corporate blogging. For the first time in nine years, a greater proportion of Fortune 500 companies use blogs compared to that of Inc. 500 companies, according to new research from Umass Dartmouth.
The blog post below was first published on July 12, 2006, about six months into my blogging journey. In reading it I can remember some of the frustration I was feeling at the time. In reading the comments, I remember the support from the community and it helped me decide to carry on. Now, some 13 years later I can say that starting and maintaining a blog was a pivitol point in my career. I’ve learned so much, and have helped hundreds of clients use blogs to grow and achieve their goals.
Yes, in 2006 blogging did work. An it continues to do so in 2019.
Does blogging work?
On the occasion of Strive Notes’ 100th posting I thought I’d review progress. We started this blog site primarily to create a sense of community among Strive Public Relations consultants, since most of us work from independent offices. I think we’ve been partially successful in this endeavour with several Strivers taking part in discussions over the last few months. I’d like to see fuller participation, but I know that not everyone is comfortable with the medium.
A second objective was to raise the profile of the consultancy and drive traffic to the main website. And Strive Notes has certainly done that. Growing from a measly 200 visits per month to about 8,000, since its inception, this blog has been doing the job. Also, as far as SEO goes, we are certainly pushed up the agenda.
The tertiary objective was to solidify client relationships and increase sales leads. I’m not so sure that we’ve achieved this. I’ve little evidence that clients and prospects are looking at this blog. No client has ever commented, although one did once mention it in passing. I’ve never received an email from a prospective client to say, ” I’ve been reading your blog. Please tell me more about your services”.
Now, when you consider that client relationships and new business development are the lifeblood of any consulting firm, it makes me question if all the effort that goes into blogging is worth it. Perhaps the time would be better spent prospecting in more traditional ways?
I think, to find my answer, I’m going to commit to doing another 100 postings and see how it goes. Then I’ll have another think about if Strive Notes should continue. Wish us luck!