Three of four Canadians are willing to share personal data to receive benefits, as long as the data is properly protected. Higher rated benefits include free products and services, greater value for money, improved service and tailored offers.
Turns out, in terms of media consumption, citizens of the USA are quite different from us canucks, too. Here’s an excellent infographic, from the folks at Media Corps, which explains just how different our two nations are.
Since returning to Canada two years ago after living abroad almost 20 years, I’ve pretty much given up on TV news in Canada.
The International Association of Business Communicators (IABC) recently presented its Silver Leaf Awards for 2012, and Thornley Fallis and our client Allstate Canada were recognized with two Awards of Merit. We won the awards for our work on the AllState Canada 2011 Media Relations Program and the Taking Action Against Distracted Driving campaign. IABC recognizes […]
Darrell Bricker, CEO for Ipsos Global Public Affairs, opened the IABC Canada Business Communicators Summit in Ottawa last week with his keynote address: The Big Shift: understanding communications in New Canada. Public relations professionals from across the nation learned that Canada, once one of the world’s most consensual countries, is polarizing with the west versus […]
Treasury Board of Canada President Tony Clement, sometimes known as the tweeting minister, spoke at last week’s IABC 2012 Canada Business Communicators’ Summit in Ottawa. His told the audience of public relations professionals about his own social media journey and shared some insight into how he sees politics in the age of social media. Clement […]