Sherrilynne Starkie

Smart Digital Communications

Brand

Top tips for bloggers and brands

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Mark Twain once said, “Rumours of my death have been greatly exaggerated”. This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now. However, blogging is growing more popular than ever before. Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships:

Foursquare is open for business

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Image via CrunchBase Foursquare, the location-based social networking service, is targeting brands and local businesses by revamping its business pages; this step will help it face formidable competition from Facebook Places. The New York-based social networking company, which launched in 2009, was a pioneer in location-based “checking-in” to receive rewards and deals, but lately it […]

Facebook pages: 8 success criteria

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Successful Facebook pages all have the same eight characteristics according to a study just released by the Altimeter Group, but about half  of the major brands on Facebook fail to make the most of all Facebook’s available social features to maximise their page’s impact. The report is based on input from 34 vendors, agencies, brands […]