May 12, 2013 by sherrilynne Leave a Comment

May 12: this week in social media

Here’s my pick of the week’s top social media news. Do you agree with my list? You can vote stories up or down, or you can add ones you think are worthy.

May 11: this week in social media

Listly by Sherrilynne Starkie

Top stories from social media world for this week!

Klout announces experts preview

May 11, 2013 - corp.klout.com - 42

May 8th, 2013 by Joe Fernandez I have always been a firm believer that everyone has Klout. Each one of us can have an impact on the decisions made by others, just by sharing our opinions and insights on the topics we are passionate about.

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Comment and Like Stuff on Facebook Directly from Bing

May 11, 2013 - bing.com - 35

According to Facebook, the average person between the ages of 18-24 in the US has over 400 friends . If you’re like us, it’s hard to keep up...

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LinkedIn Turns 10

May 11, 2013 - blog.linkedin.com - 35

Ten years ago, I co-founded LinkedIn in my living room with the mission of connecting the world's professionals to make them more productive and successful. Inspired by the invaluable role relationships played in our own careers, we launched LinkedIn with the tagline "Relationships matter."

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Paid channels come to YouTube

May 11, 2013 - youtube-global.blogspot.ca - 32

We've been building a YouTube partner program since 2007 that enables content creators to earn revenue for their creativity. We've watched them build amazing channels that have made YouTube into a news, education and entertainment destination 1 billion people around the world cannot do without.

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Mothers' Day advice from Twitter

May 11, 2013 - blog.twitter.com - 40

Friendly reminder: Mother's Day is Sunday. Hopefully moms everywhere will enjoy breakfast in bed, a steady stream of thank-you's and family fun. While moms are enjoying these and many o......

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PLEASE LIKE MY FACEBOOK PAGE

July 3, 2011 by sherrilynne 4 Comments

SEO: social networks influence search rankings

Image representing Google as depicted in Crunc... — Image via CrunchBase

Any company that invests time and resources into creating a web presence without make a parallel effort on developing social networks is seriously undermining its search engine ranking.

That’s because Google and Bing now serve search results on a per-person basis depending on the searcher’s social connections. So, if someone ‘likes’ a company Facebook page or follows its Twitter profile, that company’s site will feature higher in searches conducted by that person.

This development is a game changer in online marketing . Social networks are no longer focused purely on word of mouth marketing, they actually influence Google rankings. Gaining high ranking for any particular search term is now less important because results are influenced by the searcher’s social network connections and results will be different for each individual.

Now more than ever before, it’s imperative for brands and businesses to build large networks among target customer groups. Connecting with customers via as many networks as possible will significantly improve organic search among warm target audiences.

I ran my own test. I searched for ‘PR podcasts’ once logged into Google and then logged out. Logged in, For Immediate Release and Inside PR both ranked significantly higher, presumably because I follow the hosts of both shows on Twitter and am connected to them on Facebook.

The bottomline is this: social networks have now taken centre stage and should be now fully integrated into all marketing and communication strategies. Social networking is no longer just ‘nice to have’.

VISIT MY FACEBOOK PAGE.

Social Annotations in Search: Now Your Social Network = Rankings (mt-soft.com.ar)
Social Signals and How They Impact SEO (organicseoconsultant.com)
Google Launches A More Social Search (hubspot.com)

October 8, 2010 by sherrilynne 2 Comments

SEO: images encourage clicks

: Image via CrunchBase

Research shows that both the use of images and multiple mentions in query results encourage clicks. In a survey from Perfomics, 48% of respondents are more likely to click on a search result if it includes an image; 53% are more likely to click if a company name or brand appears multiple times on the search engine results page.

More importantly, 88% of respondents are more likely to click on a result that contains the exact search words or phrases; 26% are more likely to click on a result that contains a video, according to Performics’ 2010 Search Engine Results Page (SERP) Insights Study, conducted by ROI Research.

Searchers rely heavily on search results when researching and making purchase decisions:

83% find specific manufacturers or product websites.
80% gather information via search before making online purchases.
78% learn more about a products or services after seeing an ad elsewhere.
63% find special discounts and coupons.Searchers are most influenced by a search result’s description (75%), followed by the title (73%) and URL (60%).

Nearly two-thirds of searchers (63%) say they know the difference between natural and sponsored search results; 80% of searchers age 18-29 are aware of the difference.

Overall, 75% of searchers use Google, 19% use Yahoo, and 7% use Bing. Google users are the most loyal: 66% say they occasionally or frequently use another search engine, compared with 72% of Yahoo users and 82% of Bing users. And, 43% of all searchers frequently or occasionally or click on sponsored video ads.

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July 27, 2010 by sherrilynne Leave a Comment

Q&A returns to search engine Ask.com

: Image via Wikipedia

I remember arriving at High Holborn tube station in London one morning way back in the late 90s and being bewildered to find it teeming with dozens of ‘Jeeves’ clones, fully-liveried butlers carrying trays. They were offering commuters business cards boasting the url: askjeeves.co.uk, the newest solution to finding things online. Ah! The heady days of the dotcom boom, I remember them fondly!

But time has moved on. Jeeves has long since vacated the search engine service. And ask.com is still trying to compete with Google and MSN in the search market. To this end, the company has unveiled a new version of its site…one that reverts to the Q&A format of the past. The idea is for users to ask a simple question to find out what they are searching for, as opposed to using a string of key words to search.

Ask.com has spent the last year finalising algorithms and trawling the internet to index more than 500 million questions and answers.

In addition, the new search engine will depend on social media. Should a user fail to find an answer, he is invited to pose it to the Ask.com community, said to be comprised of almost 90 million monthly users.

Internet search continues to evolve and although Google is the recognised runaway leader in the market, there are other players trying to solve the significant challenge of relevancy, each with its own algorithms, tautology and approach.

So don’t rely solely on Google to find what you are looking for. Dogpile.com, Bing.com, Ask.com or any of the hundreds of other specialist search engines might work to help you find the most relevant content online.

May 11: this week in social media

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