Happy Birthday to Ottawa-based Strive partner, Stacey Diffin-Lafleur. A bricks and mortar agency would have passed a card around for everyone to sign. Then we would have let Stacey buy us all a drink at lunchtime to celebrate. I guess this virtual greeting will have to do. Have a great day Stacey!
Podcasting has implications for public relations professionals. Creating audio content for a target audience to listen to when they want and where they want to opens up a lot of opportunities for us and our clients.
On the surface, Podcasting gives PRs another tool. Creating audio files to push on RSS feeds is a great way to add value. I personally quite enjoy listening to podcasts while I’m going through my news pushes and feeds every morning. It’s a cool way to do two things as once.
We should be encouraging our clients to utilise this valuable communications media. Short interviews with product managers, CEOs or customers seem like an obvious way to employ Podcasts. More involved productions of round table discussions, news-type programmes could also work. And highly-polished “audio news releases” seem to be a great way to push hard news out too.
But equally interesting is the way this new technology is changing how the media works. You will all have heard about Ricky Gervais and The Guardian charging for downloads of his Podcast. This practice is bound to catch on in the same way that free online news sites moved over to subscriptions. What are implications of Podcasting on the media and publishers? How will it change the way they deliver content in the future? ID3 Podcasting Magazine is running an interview with Simon Nelson, head of Interactive Radio at the BBC. In it he discusses the trends and issues for the UK and global media. He also gives a great over overview of what’s on offer at the BBC and plans for the future. Of course ID3 has a podcast of the interview (16 minutes long). You should have a listen.
I also wanted to mention the US PR Week’s Julia Hood column giving blogging guidance to PR agencies. It seems that the big agencies are “spamming” journalists with notifications every time they update their blogs. She discusses what kind of content journalists will find valuable and I thought this story is worth the read. Constantin Basturea’s blog PR meets the WWW mentions Hood’s column. I’ll be keeping an eye on the discussion that ensues.
Are any of you producing Podcasts for clients? Let us know what you are doing! Any views or opinions on PR Agency blogs? Feel free to share. Have a great day, everyone.
It seems that fellow Ottawan, author Margaret Atwood, buys into the virtual way of doing business, in a really big way. Her company has created a technology that will allow her to attend book signings around the world, greet fans and personally dedicate copies of her latest novels, all from the comfort of her own office in London.
She thinks the technology will enhance the experience for fans too. Instead of queing for hours to spend 30 seconds meeting their favourite author and walking away with a signed novel, they now will queue for hours to get 30 seconds with her by video link. Thanks to a new technology she is bringing to market, they still get a personal dedication, and now fans also walk away with a souvenir DVD of their meeting.
She has her critics. People in the book industry think the use of this technology will ruin book fairs and similar events that are important to publishers and readers alike. Others say she should actually be pressing the flesh of her fans.
But I’m on her side. She’s 66 years old now and pretty fed up with doing book tours and signings. I’ve been on enough media tours to get where she is coming from. Why not use technology to overcome the downfalls of these traditional marketing practices and actually improve the experience for most of those involved?
She couldn’t find a “signing” technology to achieve what she wanted, so she started a company to invent it for herself, Unotchit (pronounced “You no touch it”). Margaret is my kind of woman. She decides she wants to do something, then goes out and makes it happen. I’ve loved her ever since the The Edible Woman and if you haven’t read The Handmaid’s Tale or The Blind Assassin, you’ve really missed out.
What does everyone else think? Are remote book signings a good idea/bad idea? Would you value the experience if you were her fan? What other applications could there be for this remote signing technology? Let us know your views.
We’ve created this blog, Strive Notes, as a kind of ‘online water cooler’. Strive Public Relations is a virtual company and our teams work from many locations around the world. This business model has tons of benefits for our clients and consultants alike. It keeps costs down, increases productivity & quality, improves clients’ access to high-level skills and experience and more.
But, on the other hand, our consultants tend to get less social interaction than our bricks and mortar counterparts. And if we are not careful, we can miss our chance to take part in discussions and debates about our work, important issues and professional news.
Strive Notes allows us to interact among ourselves and with the outside world of PR, marketing and media professionals. It is dedicated to discussing news and views on PR and marcoms trends, industry news, inhouse/agency relationships and more.
I will STRIVE to update it two or three times a week with comments and stories of interest to our profession. But the success of Strive Notes will depend on our team members, and people in their networks using it. Please feel free to register as users as soon as you can. And make sure your RSS readers are set to pick up our updates.
This is a great opportunity to bring an important community together. Please feed me ideas for postings and anything else you think will add value to Strive Notes the virtual community it serves.