Top Five: Google Analytics introduces new 'Audiences' report
Here are top social media news stories for this week. Must-know info for marketing communications pros.
Snapchat finally gives creators analytics
Now tens of thousands creators who make official Stories or have large followings will start seeing a slew of view count and demographic analytics on their Snapchat profile.
Linkedin introduces Salary Insights on jobs
Salary Insights is a new way for LinkedIn users to explore compensation details on open roles. This feature will soon appear on job listings and will show an estimated or expected salary range for the role, based on data from the 546+ million members and employers.
Instagram is testing screenshot alerts for Stories
Instagram is testing a feature that will show users when someone else takes a screenshot of their story. Prior to this test the only screenshot notifications on Instagram were when someone took a screenshot of a private direct message. Anyone could take a screenshot of someone’s photo or story without notifying the creator.
Google Analytics Introduces New 'Audiences' Report
Google is rolling out a new report in Analytics which analyzes a website’s custom audiences. Knowing how an audience is performing, or not performing, can help site owners determine how much of their time and budget should be spent marketing towards that specific segment of visitors.
Facebook Launches new Lists feature
Facebook is introducing a new feature for posting status updates, called Lists. The new feature, which begins rolling out this week, gets people to share more personal content. Suggested lists could be places you'd like to travel to or a simple to-do for the day.