The first Top Five must-know social media news of 2019 for communicators and marketers! We include New Year’s predictions and resolutions. We also feature stories about Cookie Monster on Twitter, Facebook Messenger’s dark mode tests and news about possible IPOs.
Marketing gurus Seth Godin, Mitch Joel, Mari Smith, Michael Stelzner offer their predictions for 2019. These include smart audio, first party data acquisition and reclaiming social independence. There will be a renewed focus on ‘social’, more passive experiences and more principled marketing. Predictive analytics, LinkedIn’s rise, video innovation and good old reliable email all feature.
Staying ahead of the curve is the key to continued digital marketing success – SS
These top five professional 2019 resolutions for B2B content marketers are achievable and imperative. Documenting strategy, less focus on keywords, personalized content are the top three. Content format innovation, Google analytics certification feature too.
New Year…new you for content marketers. All these sound practices make a positive difference. – SS
“Today canceled. Me staying in bed and eating cookies.”
Cookie Monster gives us a lesson on relevancy and relatability. — SS
Facebook Messenger has started public testing dark mode in certain countries. This allows users to change backgrounds and other interface elements to improve how content is viewed.
Another UX consideration for marketers and content creators. — SS
A slew of tech companies is considering going public this coming year. Social media platforms Slack and Pinterest are tipped to be making an initial public offering.
When Facebook, Twitter and Snap went public we saw a shift in strategic focus. Watch for changes at Slack and Pinterest. – SS
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Top Five: Google Analytics introduces new 'Audiences' report
Here are top social media news stories for this week. Must-know info for marketing communications pros.
Snapchat finally gives creators analytics
Now tens of thousands creators who make official Stories or have large followings will start seeing a slew of view count and demographic analytics on their Snapchat profile.
Linkedin introduces Salary Insights on jobs
Salary Insights is a new way for LinkedIn users to explore compensation details on open roles. This feature will soon appear on job listings and will show an estimated or expected salary range for the role, based on data from the 546+ million members and employers.
Instagram is testing screenshot alerts for Stories
Instagram is testing a feature that will show users when someone else takes a screenshot of their story. Prior to this test the only screenshot notifications on Instagram were when someone took a screenshot of a private direct message. Anyone could take a screenshot of someone’s photo or story without notifying the creator.
Google Analytics Introduces New 'Audiences' Report
Google is rolling out a new report in Analytics which analyzes a website’s custom audiences. Knowing how an audience is performing, or not performing, can help site owners determine how much of their time and budget should be spent marketing towards that specific segment of visitors.
Facebook Launches new Lists feature
Facebook is introducing a new feature for posting status updates, called Lists. The new feature, which begins rolling out this week, gets people to share more personal content. Suggested lists could be places you'd like to travel to or a simple to-do for the day.
Actor Matt Damon has come under fire for his comments about sexual misconduct in the entertainment business. Perhaps he should just button it? We discussed this and the Ottawa Senators’ owner Eugene Melnyk’s inflammatory remarks along with the growing Ottawa care home scandal on the PowerLunch with host Mark Sutcliffe and city Councillor Rick Chiarelli.
Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind.
There are 45 million businesses using Facebook pages to reach more than 1.5 billion people. More than 660 million people use only a mobile phone to access Facebook, so the improvements are smart and will help page owners promote their businesses and achieve objectives.
Already, there are new and more prominent call-to-action buttons placed directly under the page cover photo in a bright blue band. This is commonly used to bring a business’s most important objective to the forefront, for example Contact Us, Watch Our Video, Shop Now, Learn More, Sign Up, Book Now or Download.
The social network will be soon introducing new sections to Pages, so different types of businesses can feature prominently the most relevant content. Retailers and professional services providers will be the first to benefit with the addition of Shop and Services sections to the top of pages. Here page owners will be able to feature the most popular products and services on offer with one tap.
Page navigation on mobile too, is set for improvement with an update to the layout that will reduce the need for scrolling and clicking. This will include the addition of a tab for each page section, somewhat like the current ones for videos and photos. Visitors to a page will be able to click on the tab to see more details. The Home tab, which is the landing tab on Pages, will also contain highlights of each section, to keep relevant information displayed prominently.
These Facebook Page updates are a welcome development and will improve their effectiveness. Watch for new features to roll out over the next several weeks.
- Measuring the impact of Facebook video content
- Managing Facebook ads from your phone
- Facebook and hashtags: at long last