Is your campaign missing something? You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing campaigns. I’ll be providing practical tips for great digital PR. But wait, there’s more: Learn […]
Social touches every part of the organization and each employee should know and understand how it fits into his or her own role.
Resumes with certification in Google AdWords, Facebook Blueprint or Hootsuite Academy etc are most likely to make the cut for marcoms jobs.
Pete Wilby’s Screaming Headlines takes on the old debate…academic vs. vocational PR education. As a media studies professor at UCE Birmingham, Pete’s bias is no surprise really, but he gives some good arguments about Tim Luckhurst’s Independent article “What’s the point of media studies?” that ran over the weekend. I think Luckhurst’s slant stems from […]