About a month a go I’d made the decision to change a few things to see what happens. I’d cut back on my volunteer and charity work, outsourced some admin, taken a breather on business development activity and refocused my attention on core services.
I could not possibly have predicted the quick and profound effect these changes would have on Strive PR. We’ve done some of our best work in a year. Unprofitable accounts have been kicked to the curb. Unproductive team members have self selected. New business is flowing in.
But perhaps most importantly, my enthusiasm for PR consulting has been reignited. I’m excited again because I’m doing the kind of work I love.
What’s next? To be frank, I’m not sure. My plan is to keep focusing on serving clients well. The rest will sort itself out.