This was a busy week for must-know news in the world of social media. The major theme is that times are changing. Facebook, Twitter and Google are all working to transform. SnapChat continues to innovate. And, a classic man bites dog scenario is rolling out in mainstream media.
Nearly 350 news organizations are publishing editorials on the same day to push back against Donald Trump’s attacks on the media and defending freedom of the press. Having a viable, independent news publishing industry if vital if PR pros are to do their jobs well.
Snapchat has launched new augmented reality (AR) Lenses that respond to voice commands. Similar to saying “Alexa” to activate the Amazon Echo or “Ok Google” to activate Google Assistant, these Lenses require activation words such as “hi” or “wow” to animate. This new feature is sure to boost engagement for brands’ sponsored Lenses.
Facebook’s recent drop of about 2.8 billion monthly visits means that YouTube is poised to replace it as the world’s Number 2 most-visited website. That gives Google the two top spots. It’s proof that dramatic changes are afoot in the social media environment.
Jack Dorsey said he is rethinking core parts Twitter to fight the spread of hate, harassment and fake news. The company is experimenting with features that would promote alternative viewpoints, address misinformation and reduce the echo chambers. This is good news for the quality of discourse on Twitter.
Google’s August algorithm update has had a big impact on search results, especially for websites focused on the sensitive subjects of health and finance. The gains and losses in visibility of up to 28 per cent stem from Google’s stronger focus on E-A-T considerations. Expertise, Authoritative and Trustworthiness of content are more important than ever before.
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