Search engines exist to help users find the web content they seek. These top tips leverage search technology to help get your site to the top of Google page one.
1. Keep adding new and different content. Every time you update your website the search engines are automatically alerted and send a ‘spider’ along to have a look. That’s why blogs works so well. Having a blog component on a website and updating it often will definitely enhance search engine rankings. Updating a blog three times a week is a good starting point; but three times a day is even better!
2. Go with a CMS (Content Management System) website. These days, you don’t have to be fluent in HTML coding to update a website. CMS systems are easy to use and are versatile web platforms. In fact, if you can write an email you can write and update a blog. It’s that easy. And every time you publish a blog post or someone leaves a comment, adds a little juice to your search ranking. There are several CMS platforms available, but I like WordPress and Graffiti because they very easy to use and are open source.
3. If a web page isn’t getting traffic, delete it. You might as well remove information that is out of date or is not generating much interest. The value of the links to your site is diluted if there are large number of pages. You need content that invites links to boost search performance and cutting out the ineffective stuff will keep your site editorially relevant and make it of more use overall.