Recently I spoke to a company who thought that they needed hundreds of folks participating in their social media marketing effort, like a grassroots political campaign.
For a CEO with a high profile such as Zuckerberg, that probably wasn’t the smartest of things to do. After all, journalists didn’t just write about Mark Zuckerberg making the claim, no, they wrote about the Facebook CEO dissing Apple.
Now, what’s the Radically Transparent way to nip this in the bud? Make an apology on Facebook? Stage a coffee shop group hug with Steve Jobs? Be seen showing off your iPhone to your friends in a trendy LA nightclub? Hmm, all not bad.
Though it can be said that big brands move more slowly than a smaller, more flexible startup might move, we can’t assume that slowly means blind, uncaring or mentally inept. Big brands didn’t get to be big brands by getting everything wrong.
Interesting graphic from the folks at Hubspot illustrating the differing level of engagement throughout Facebook’s demographics across a number of activities. I found it fascinating that Forrester’s Technographic profiles weren’t followed more closely, with the older community members out engaging their younger counterparts on activities such as displaying their interests and posting quotes.