Anyone in the Isle of Man who still thinks social media is not important or that only a ‘few geeks ever pay attention to that stuff’ could learn a lesson by opening today’s newspaper, The Manx Independent.
Page 3 is dominated by a story about a KSF depositor’s musical protest that has become a YouTube hit: Don’t bank on the Isle of Man. In it a 68-year-old woman wears a flamboyant feather mask to sing her lament of money and faith lost in the Isle of Man. Local radio had given heavy coverage to the video earlier this week too. It’s been watched 1,900+ times so far.
If your company, product or brand was the subject of such a video how would you react? Ignore it? Issue a writ? Comment on it?
Turn over to Page 7 and see this headline in large type: Juan’s Facebook attack on gov’t IT. A local politician has posted on Facebook a negative comment about and Isle of Man Government senior civil servant. The story quotes the politician as saying the comments were a private matter between him and his ‘FB friends’. But once something is published online, it’s not private anymore.
Is this a PR blunder or a PR coup? That remains to be seen, but the politician, cannily, used media attention in his Facebook comment as a platform to further state his case and get wider coverage of the issue at hand.
What would you do if your employees used Facebook to disparage a member of your team, your company or your brand? Would you sack them? Would you discipline them? Would you sue them? Would you get sued?
The bottom line is that social media is indeed relevant in the Isle of Man, as it is in most places. You need to think about it before something bad happens. Do you have a social media strategy? Do you have a plan?
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- Third Thursday – Social Media Club – 16th June 2009 (owencutajar.com)