Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok.
“On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts,” the company said in a notice in late January. According to Google, it will take a couple of months to delete all the Google+ content, meaning users may still be able to access it during this time. Google+ sign-in will stop working for other services, but users will be able to sign into them using a Google account.
Facebook COO Cheryl Sandberg took to the Instagram blog to share the steps being taking in the aftermath of the recent terror attack in New Zealand. “We have heard feedback that we must do more – and we agree,” she wrote. “In the wake of the terrorist attack, we are taking three steps: strengthening the rules for using Facebook Live, taking further steps to address hate on our platforms, and supporting the New Zealand community.
LinkedIn has added lookalike audiences to its ad offerings! Similar to Facebook’s lookalike audiences, these use AI to identify users that match demographic and psychographic data of known customers.
It’s Gmail’s 15th birthday, so Google is launching two new features.
The first is the expansion of ‘Smart Compose’ options, the automated response tools which make it easier to communicate on the go. There’s also a new scheduling option to ensure messages get sent at the most appropriate time.
There have been more than 1 billion TikTok downloads according research firm Sensor Tower. Use the app to share 15-second videoclips, which are set to music from populart artists.
It’s a fast-paced app that combines elements of Spotify, Snapchat, Vine, and Twitch. This story outlines what you need to know to get started.
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This week’s top 5 social media news for marketing and communications professionals! We feature the new Facebook Messenger Unsend. See some how-to info for Instagram Messenger. Get information from Facebook on fighting fake news. Learn about Pinterest’s smarter search. See Ottawa’s effective street signage.
Facebook is rolling out an unsend feature on Messenger, which allows users to retract messages within a ten-minute window.
When users click a message, two options will appear: Remove for Everyone and Remove for you. Choosing the latter will remove the message from the recipient, and leave a note about the removal. Choosing the former will remove the message only from the sender. The recipient can still see the message.
Messenger is becoming increasingly important in digital marcoms. Are you update with its features and functions? – SS
Here’s seven ways to encourage followers to tap on, reply to, and screenshot your Instagram stories.
2019 is the ‘Year of the Story’. If you’re not leveraging this engaging content format in your marketing communications campaigns, you’re missing out. – SS
People want to know about Facebook’s efforts to stop the spread of misinformation, prevent election interference, and protect people’s privacy. This past year the social network has invested record amounts in strengthening its defenses against abuse. It’s also giving users more control over their information and more transparency policies, operations and ads. Here’s steps taken in five key areas.
The team at this crucial marketing platform is working to address some serious problems to restore users’ faith. – SS
Pinterest is adding a new feature that lets users search based on skin tone ranges, a handy feature for a service that’s popular with fashion and personal style brands.
Pinterest is a channel that is often overlooked by corporate communications professions. But it’s smarter than many of its competitors. – SS
5.Humour helps ease the pain of city construction
In the effective use of non-digital communications category, congratulations are due to the City of Ottawa for injecting a little humour into the multi-year Elgin Street disruption. (Photos by Stacey Diffin-Lafleur).
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The top five must-know social media news stories of the week feature Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature.
Google has released an easy-to-use, free tool to helps small business owners reach more people online and connect with their customers through Google. Users can upload a photo or create an offer from their phones. The app allows users to chat with customers through the business profile and more.
I’ve downloaded it to try it out. Watch this space for a future review. — SS
LinkedIn has release its 4th Annual Top Voices featuring the most engaging influencers across a range of industries including technology, education, health care, management & workplace, economy & finance, retail, marketing & social media, startups & entrepreneurship, sales, data science & analytics, and philanthropy & global development.
I’m now following everyone on the social media list. I hope to be enlightened. –SS
Facebook is open its doors to French regulators to review how the company monitors racist, sexist or hateful content. Starting in January, Facebook will welcome a small team of civil servants from President Macron’s administration to shadow Facebook’s checks on hate-fueled content.
I’m not sure this is a good thing. Can civil servants really add value? — SS
Pinterest has just launched an immersive single Pin format for easy scanning from idea to idea. Now just one tap on a Pin in the following tab will take users directly to a website for more information from the creators, driving traffic to influencers, publishers and brands.
Yay more control for users who can now decide how they want to experience Pinterest…chronologically? …algorithmicly? …a mix? –SS
Instagram is rolling out a “Your Activity” feature, which includes tools for setting daily time limits and the option to temporarily mute push notifications. The feature can be found inside the hamburger icon on the upper right corner of the profile page, and from there it’s found under “Your Activity.”
I don’t have this feature yet. I don’t think it will curb my use. I can see it being useful for people who spend a lot of time looking at their phones though. — SS
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Here’s a great Instagram infographic! Since 2016, Instagram Stories have been a defining feature of the platform in engaging its 300 million daily users. With this feature users capture, modify and post related images and video content in a slideshow format.
On average, users under the age of 25 spend around 32 minutes per day on Instagram. Those in older age groups spend more than 24 minutes per day. It’s clear that Stories offer a significant opportunity for businesses to reach a range of audiences and engagement on a whole new level.
In fact, according to Instagram, businesses post almost a third of the most-viewed Stories. The nice people at 99Firms.com, contacted me and asked if I would like to share their infographic about how businesses use Stories to give voice and personality to their brands. When I saw how chock full it is with important and interesting information for business, I told them that I’d be happy to share it with my readers. Here it is. Enjoy!