Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok.
“On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts,” the company said in a notice in late January. According to Google, it will take a couple of months to delete all the Google+ content, meaning users may still be able to access it during this time. Google+ sign-in will stop working for other services, but users will be able to sign into them using a Google account.
Facebook COO Cheryl Sandberg took to the Instagram blog to share the steps being taking in the aftermath of the recent terror attack in New Zealand. “We have heard feedback that we must do more – and we agree,” she wrote. “In the wake of the terrorist attack, we are taking three steps: strengthening the rules for using Facebook Live, taking further steps to address hate on our platforms, and supporting the New Zealand community.
LinkedIn has added lookalike audiences to its ad offerings! Similar to Facebook’s lookalike audiences, these use AI to identify users that match demographic and psychographic data of known customers.
It’s Gmail’s 15th birthday, so Google is launching two new features.
The first is the expansion of ‘Smart Compose’ options, the automated response tools which make it easier to communicate on the go. There’s also a new scheduling option to ensure messages get sent at the most appropriate time.
There have been more than 1 billion TikTok downloads according research firm Sensor Tower. Use the app to share 15-second videoclips, which are set to music from populart artists.
It’s a fast-paced app that combines elements of Spotify, Snapchat, Vine, and Twitch. This story outlines what you need to know to get started.