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July 11, 2010 by sherrilynne 4 Comments

Build loyalty with Foursquare

Fifty-five per cent of people using location-based social networks (LBS)  like Foursquare and Gowalla are more open to trying out new restaurants that have been tipped by their friends, according to a recent survey conducted by Hill Holliday, a Boston-based communications agency. The study is based on responses to an online survey from 102 users of location-based social networks from across the United States.

Getting to read insider tips was cited as a key motivator for using LBSs by 58% of respondents.  It was second only to ‘earn social currency’ as a key motivator.

However, brands and venues should offer more deals to loyal customers, according the data. A whopping 82% of survey respondents said they want to see more brands offering deals and specials to loyal customers. In addition, a majority (55%) would also like to see brands leave their own tips for visitors to locations.

Respondents commented:

  • More rewards, sales and promotions for loyal customers. I am more likely to visit a store/restaurant more frequently if I am being rewarded for my continuous, loyal visits.
  • If more places that I regularly go offered special deals based on checking-in and being the mayor.
  • If the location I was in rewarded me more, expecially for loyalty of frequent visits to places that aren’t life necessities.
  • Certainly, if more outlets offered deals for those who check-in or for mayors, I would make a conscious effort to check in each time I go somewhere – or to even go somewhere I might not have gone otherwise.

What does this mean for owners and managers of bars, restaurants and other venue?

Clearly, users of LBS are an ethusiastic, vocal and quickly-growing group.  Brands should consider ways to kick-start and sustain a constant flow of fresh and rich tips – from both customers and direct from the brand itself.

Consider launching a loyalty initiative. More than four in five of survey respondents felt brands should offer more special deals and many indicated they would use their location-based social network even more if they are rewarded for their loyalty.  This is a huge opportunity for brands.

Thanks to the For Immediate Release podcast for the pointer to the survey.

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Filed Under: Featured, Foursquare, Social Media Tagged With: Foursquare, Gowalla, Market research, Online Communities, Social network

May 31, 2010 by sherrilynne Leave a Comment

Cool Foursquare stories for 31 May

Image representing Foursquare as depicted in C...
Image via CrunchBase

Foursquare in healthcare?

It seems like every day another company enters the geolocation  race. Google’s Buzz, Gowalla, MyTown, Yelp and even Facebook are jumping into the fray. But the company to beat is Foursquare. The question I have to ask: Does Foursquare make sense for healthcare?

Where are London’s Foursquare check-in hotspots?

Where is everyone checking in to Foursquare in London? Ok, there’s admittedly an app for that. But here’s a very interesting infographic instead.

Foursquare closing in on check-in milestone

While geo-location services often have trouble pinpointing exact location (studies have shown that 40% of the time they are inaccurate) that hasn’t hampered the growth of foursquare. In fact, the exponential growth of checkins is starting to produce numbers that boggle the mind. As marketers it is now getting to the point where ignoring the trend will come at your own risk.

Pennsylvania partners with Foursquare

Whether the gold-rush mentality surrounding Foursquare, the location-based social network, will pay off is anybody’s guess. But that hasn’t stopped big-name brands (Pepsi), designer labels (Marc Jacobs) and even certain newspapers  from hooking up with the service. Now, an entire state is getting in on the action.  VisitPA, the tourism board for Pennsylvania, has announced a partnership with Foursquare that lets visitors earn special badges by “checking in” at places like the Liberty Bell in Philadelphia and the Andy Warhol Museum in Pittsburgh.

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  • Abraham Shafi’s Blog: A Suggestion To FourSquare, Gowalla, And Others (hitenshah.name)
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Filed Under: Featured, Foursquare, Social Media Tagged With: Foursquare, Location-based service, Philadelphia, Social Networks

May 21, 2010 by sherrilynne Leave a Comment

Video: how to use Foursquare


How To Unlock Your World With Foursquare on Howcast
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Filed Under: Featured, Foursquare, Social Media Tagged With: Foursquare, howto, location-based services, Social Media, Social Networks

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