Foursquare has been around for a few years and has always been a bit of location-based fun. Users ‘checked in’ at places they had visited to compete with friends for points and, very occasionally, get free products and services. The social network boasts a community of 20 million users, but never really seemed to go mainstream. But that’s set to change with yesterday’s relaunch of the ‘All new Foursquare‘.
The main change is the shift in focus away from ‘checking in’ to sharing recommendations and insights (but you can still check in if you want to). The new mobile app showcases swipeable photos, tips, lists and friends’ places. Also there are new ‘like’ and comment features á la Facebook.
Now Foursquare lets users explore in ways. It provides ideas about where to go based on the user’s current location and will show friends that are nearby. It gives information on specials, sales and promotions and recommendations in the immediate area. The social networks says that the discovery features are customised to each user based on his or her check in history and those of friends.
The new app allows users to browse popular categories or find specific information such as nearby free WiFi points, too.
This isn’t just a new version, it’s a whole new app. And new Foursquare promises innovations and features to come soon. Foursquare has always been fun to use, let’s see how the relaunch will change things.