Facebook has started hiding likes. It means the number of reactions, views and likes are visible only to a post’s author. The test will begin in Australia and includes ads.
For now, it’s only a trial with the goal of gathering feedback to understand whether this change will improve people’s experiences.
Facebook first mentioned this plan to experiment with hiding likes, after testing the approach on Facebook-owned #Instagram this year. In August, Facebook said the Instagram test was meant to “remove the pressure of how many likes a post will receive” on Instagram and that Facebook was “excited by the early test results.”