Richard Strauss of Strauss Radio Strategies in DC has got himself in some very hot water. The New York Times reports that he offered $$$ to former labour secretary Robert Reich to make supportive comments about GM’s employee buyout program. Strauss denies it, but has apologised to GM saying there was a misunderstanding. “I may have mentioned the possibility of an honorarium,” Strauss is quoted as saying.
I ran into Richard a couple of times when I worked in DC, but I can’t really say I know him. His agency seems to be a typical owner/managed consulting firm…small and focused. Certainly his office in the National Press Building is full of very hard working people.
I wonder what the fallout will be for the business and the people he employs? It’s my understanding that Strauss doesn’t usually work directly for clients. The bulk of his contracts are subbed from generalist agencies. You gotta know that his ‘real’ clients are reading every word of this high profile negative coverage. His personal reputation has taken a slap and the credibility of his agency put in question. What happens next?