Who has resigned an unprofitable account? How did it work out?
My friend was unhappy with how one account was going…there was no profit in it. She took the client to lunch to discuss the issue. The client promised jam tomorrow. Four weeks later with no jam in sight, my friend made it formal, “It has to end now.” The client begged her to stay on, but suggested new terms. Against her better judgement, my friend agreed. A week letter she received a stern letter “firing” her? WTF!?
In all my years in business, I have never heard a tale like this. What do you guys think?