Watch this space for something new coming soon!
Writers at the Ottawa Citizen are taking a lesson from BuzzFeed and the Huffington Post when it comes to headlines and social media updates. And why not? Its website depends on advertiser income so the need to drive traffic is great; the competition for people’s attention is even greater. The Citizen is being clever about it too.
Anyone glancing at their Facebook news feed this morning might have been surprised to read this update: “Forecast: Today is expected to be like being hungover in line at a suburban Starbucks drive-thru”.
The narrative is snappy and interesting. Who would expect this from a Citizen weather report?
The forecast today is expected to be very forgettable. Not bad, not good, just average. Expect some clouds this morning, however things should clear up by noon. The expected high is a pedestrian 7 C. The sky will be clear tonight, with a (kind of crappy) low of -5 C. Ottawa is serving us up a plain cheeseburger. No extras. Not even mayo.
…And you know what? We’re fine with today being average. It snowed yesterday, and that sucked. We’re fine with some weather that’s very similar to being hungover in line at a suburban Starbucks drive-thru — a bit of a headache with a very minimal payout.
There is no boring weather map either. Instead, a cute photo of a goat in wellies is included.
Weather as click bait? It’s an excellent choice! It’s popular, important and low-cost content that is sure to drive traffic. Why not have a bit of fun with it and add value for advertisers while you’re at it.
Who would have thought that the daily newspaper in a government town would take risks (albeit calculated ones) to engage readers, attract new audiences and remain relevant.
Mayor Jim Watson has been selected as the recipient of this year’s prestigious Communicator of the Year Award, awarded by the International Association of Business Communicators’ (IABC) Ottawa Chapter.
The Communicator of the Year (COTY) Award recognizes the outstanding achievements of an Ottawa-based organizational leader who shows excellence in the field of communications. The recipient is a well-known figure in his/her community, a role model and trusted mentor to his/her peers.
The IABC Ottawa board chose to honour Mayor Watson for his communication leadership and transparency as mayor of Ottawa. Mayor Watson is leading the municipal government during a time of tremendous change for the nation’s capital. His style and substance as a communicator has served the City of Ottawa very well as it undertakes major city-transforming projects like the Confederation Line LRT and Lansdowne Park. Mayor Watson is an open and accessible elected representative who genuinely enjoys engaging with residents and media on issues that matter to the community.
In February, Mayor Watson trended on Twitter with his forthright tweet in support of LGBT rights. Mayor Watson received thousands of replies and retweets on Twitter when he announced on the social network that the Pride flag would fly at Ottawa City Hall until the end of the Olympics, and that he wouldn’t want the vote of someone who didn’t supported human rights.
Mayor Watson is also recognized for his dedication to the traditional in-person communications. Mayor Watson attends more than 2,000 local events annually to support and engage with the community in their efforts to make the city a better place to live, visit, raise a family or start a business.
“I want to thank IABC Ottawa for this recognition, and for everything it does to provide resources and opportunities to its membership and our community,” said Mayor Watson. “I’m very fortunate to live in a city full of engaged citizens who want to interact with its elected representatives both online and offline.”
Mayor Watson will be recognized at the IABC Ottawa 2014 Excel Award Gala on Thursday, May 15, 2014 at the National Arts Centre, the largest gathering of the year for Ottawa’s communications, marketing and creative design community. The event will be hosted by the dynamic Angie Poirier, co-host of the MAJIC 100 morning show.
Nearly 30 other awards will be awarded to recognize a wide range of work in categories such as media relations, crisis communications, interactive media, graphic design and social media. The event will also honour IABC Ottawa member Barb MacDonald, who was selected as IABC Canada’s Master Communicator. Additionally the chapter will celebrate its seven IABC chapter management awards including the very prestigious International Chapter of the Year.
Please join us in recognizing Mayor Jim Watson and the other award winners at the IABC Ottawa 2014 Excel Award Celebration on Thursday, May 15, 2014.
- Ottawa Skyhawks turn PR blunder around
- Picking up an IABC Canada Silver Leaf Award
- IABC Canada: the big shift
The folks at the National Arts Centre Orchestra recently invited me to a sneak preview of Casual Fridays. I just popped down the road from my office to the NAC LeCafe right from work, and it turned out to be a really fun time with some cool people, great music and fantastic food.
Casual Friday’s start with the Culinary Overture — variety of delectable small plates. At the sneak preview we enjoyed a range of international foods and wine. Here’s the menu:
- Caramelized cauliﬂower and cashew soup cocktail (This was the absolute star of the show!)
- Black and white barley cakes
- Butter chicken and paneer
- Tempura prawn po’ boy
- Conﬁt pork shoulder tacos
- BBQ duck lettuce wraps (Couldn’t get enough of this one!)
- Lump crab cake
- Grilled cheese “lambwich”
Then the concert starts at 7 p.m. It’s an ninety-minute performance with no intermission, so at 8.30 sharp there’s a post show reception where music lovers can mingle over coffee and tea or they can enjoy the cash bar.
This is a fun night out and with the Culinary Overture priced at just $20/person, it’s affordable too.
Now’s your turn! I’ve got two ticket to give away for the November 1st Casual Friday: Symphonie Fantastique! I feel; therefore I am. Check it out:
To be in with a chance to win two tickets to the NAC Orchestra’s November 1st Performance of Berlioz Symphonie Fantastique, let me know why you think the winner should be you in the comments below. All commenters’ names will go into the hat and the winner will be drawn at random. Deadline for entries is 5 p.m. on Friday October 25th. Good luck!yy
Or guarantee your place by ordering your tickets online. Click here.
UPDATE: The winner of this competition is commenter Etienne (see comments below), whose name was drawn at random from among all commenters. Thanks for taking part everyone. Etienne, please contact me regarding dropping off your tickets!
United Way Ottawa really does make change happen. I’ve been a supporter for a few years now, but this year I was delighted to accept a role on the 2012-14 campaign cabinet to help out with marketing and communications.
I figure it’s the very least I can do because I learned a long time ago, the hard way, how having the support of your community can help you change your life. As a teenager, I made some mistakes. As a result I found myself divorced at age 23 and on my own with two babies. It was tough, but with the support of family, friends and my community I was able to go to college, earn a PR diploma and move on to have a rewarding career and a great life. I could never have done this on my own. Community support can change lives.
This year United Way Ottawa’s goal is to change 76,000 lives in our community. To do this we need to raise $21 million.
Last year, donors helped change 66,000 lives by contributing $16.8 million to United Way Ottawa. A further $13.2 million was raised for other charities.
You can see the results of the United Way’s support for yourself; the charity has published data to show how donors’ investments are helping people in the community. Visit United Way’s new Results that Matter microsite at resultsthatmatter.ca.
Support our community by donating now online to the United Way Ottawa.