Social media enthusiasts in Ottawa gather together on the third Tuesday of each month. Well actually, it’s more accurate to say they gather together on a day somewhat, but not necessarily, close to the third Tuesday. But that’s another story 🙂
For example, this month’s event is being held on the third Monday 21 February, and it’s sure to appeal to anyone interested in understanding the impact of social media on businesses. The speaker is Francois Gossieaux, co-author of The Hyper-Social Organization.
“In the beginning, business and commerce were social exchanges – if you sold poor products, people would bad-mouth you and shun your operation, forcing you out of business or pushing you to improve your offering,” writes Gossieaux. While we lost that element of personal contact and accountability through the era of mass media and mass marketing, it is being returned to us in the era of social media. Gossieaux argues persuasively that businesses must themselves become hyper-social to survive and thrive in this new era.
Together with his co-author, Ed Moran, Gossieaux has conducted annual Tribalisation of Business surveys, examining the impact of social media on organizations and how they are adapting to it. The Hyper-Social Organization draws on this data to map a course that business can follow in the era of social media. It received the National “Best Book 2010” Award from USA Book News in the category Business: Marketing and Advertising.
It starts at 18.00 at the Hard Rock Cafe on York Street in the Byward Market. It only costs $10 (free for students) and you can book online here.