Ottawa Archives - Sherrilynne Starkie

May 30, 2019 by sherrilynne Leave a Comment

On 1310news Powerlunch

Once a month or so Mark Sutcliffe invites me on the PowerLunch. It’s a show where business people discuss the current events and the news stories of the day. Yesterday I joined Mark and Live Work Play Co-Leader Keenan Wellar and we discussed:

Robert Muller’s brief statement to media
Ontario high school class sizes
proposed renovations at the Chateau Laurier hotel
Facebook and the Canadian parliamentary hearings on privacy and
how the Federal government should be, or not be, funding Canada’s mainstream media.

Here’s a link to the audio clip.

October 19, 2018 by sherrilynne Leave a Comment

1310News Power Lunch: Discussion can get a bit heated!

At my recent visit to the 1310 NEWS studio for the Power Lunch with Mark Sutcliffe I got to meet author Fred Litwan. We discussed cannabis and how it will (or won’t) change the fabric of our country. We talked about Donald J. Trump’s 60 Minutes interview. And it got a bit heated when we talked about Hillary Clinton’s recent comments about Monicagate.

I’m on Mark’s show about once a month and it’s always a great experience. I get to meet fascinating people and we talk about subjects that I wouldn’t otherwise touch upon normally. I really enjoy the Power Lunch. Check it out weekdays at 12 noon on 1310 News on the radio, on Facebook Live from the station’s page or on TV on Rogers Channel 22.

September 24, 2018 by sherrilynne Leave a Comment

1310 News Powerlunch: Will Ottawa support the Sens this season?

I visited Mark Sutcliffe for the PowerLunch at 1310 News last week and enjoyed connecting with him and Kurt Stoodley, broadcaster and real estate professional. We discussed the potential for reinstating weekly garbage collection Ottawa. The three of us talked about which issues would most help Conservative Leader Andrew Scheer in the next federal election. We discussed the Ottawa Senators and how fans should support a young, rebuilding team. Find out how Kurt and I use our car horns when driving around Ottawa. Learn what movies we are planning to see. Of course, we recorded this on Friday before the tornado hit and took out power for most of the city for most of the weekend. I never made it out to the cinema, I’m sure not many people did.

September 11, 2018 by sherrilynne Leave a Comment

Top Five: Ottawa Senators’ PR offensive

This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones.

1. Facebook’s Canvas ads become ‘Instant Experiences’

Facebook has renamed Canvas ads “Instant Experience” ads and is building out pixel capabilities around the newly named ad product.

“We are also introducing new ways for businesses to understand their customer’s progression from seeing an Instant Experience to completing a purchase, and opening new opportunities for businesses to re-engage with those customers,” writes Facebook on its business blog.

Most communications teams under use paid media strategies; keep ahead of the curve with Facebook ads. — SS.

2. Twitter to launch live audio broadcast through Periscope

Twitter is introducing a new feature that allows users to create audio-only broadcasts. The feature is available from the same interface where you would normally launch live video. It’s currently accessible on the Twitter for iOS app, as well as on Periscope.

This great new feature will support live broadcasts when the lighting is bad or you just can’t get a good shot. — SS.

3. Use of SnapChat’s Spectacles V2 up 40 per cent over V1

Snapchat has confirmed that users of version 2 of its Spectacles camera sunglasses, are capturing 40 per cent more Snaps than people with V1s. The company has just launched two new black-rimmed hipster styles of Spectacles V2 — the Nico and the Veronica models.

Marcoms pros who are not implementing Snapchat strategies are missing a great audience engagement opportunity. — SS.

4. Ottawa Senators’ owner launches PR offensive

Ottawa Senators owner Eugene Melnyk says in a new video and open letter that he and the franchise are in Ottawa for the long haul. He promised a fresh start with a rebuilt team this season after a “horrible” 2017-18 season that saw the team drop to the second-last spot in the league.

Will #OttawaRising beat #MelnykOut for social media dominance? Can Melnyk win back the confidence and respect of Ottawa fans?– SS.

5. Pinterest hits 250 million monthly active users

Pinterest has hit a milestone of 250 million people using the social network each month. The amount of content on Pinterest is growing at a rapid pace, with over 175 billion ideas to discover — up 75 per cent since last year.

Marcoms pros are encouraged not to be over reliant on Facebook and Twitter. Pinterest offers a world of opportunities. — SS.

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August 23, 2018 by sherrilynne Leave a Comment

1310 News PowerLunch: Who will be the Canadian Prime Minister in 2020?

I often visit Mark Sutcliffe in the 1310New studio for the #PowerLunch where we chat about the headlines of the day. In this episode we are joined by Toon Dreessen of DCA Architects. Guess who we think with be the Canadian Prime Minister after next year’s election? Watch and see!

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