Sherrilynne Starkie

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January 14, 2010 by sherrilynne Leave a Comment

Joint venture with PDMS

Sherrilynne Starkie, Chris Gledhill

PDMS, the software development firm specialising in web development services, has forged an alliance with Sherrilynne Starkie, managing partner of Strive Public Relations, to help organisations to build, manage and engage with online communities through social computing.

As part of PDMS’ Digital Design service, the new venture provides a unique combination of deep software engineering expertise along with a thorough understanding of organisational and marketing communications.

“The social network revolution brings many challenges, but it presents even more opportunity through innovation. The winners of the next ten years will be those organisations that really get to grips with it,” said PDMS Managing Director Chris Gledhill.

“Sherrilynne is an internationally-recognised social media expert who has an in-depth knowledge of how people are using Internet technologies to form and participate in online communities. Together we’ll innovate we can develop and implement the social software solutions to meet the needs of today’s organisations.”

PDMS Digitial Design social media services include:
·     strategic engagement campaigns
·     online community building and management
·     Digital PR, SE0
·     corporate blogs, social websites
·     social applications development
·     web content development
·     training and coaching
·     online conversation monitoring & response

Sherrilynne Starkie said, “The alliance with PDMS is the perfect marriage of PR and Web know-how. Social media is changing how humans communicate the world over.  Organisations are struggling to keep pace and those that put web services at the centre of their communications and business strategies are set for success.”

Social media across the organisation:

Sales: Online communities are discussing companies, brands and products and this chatter can impact sales. Insight can inform sales and product strategy. Online promotions reduce cost of sales. Encouraging consumers to share views on social networks drives ecommerce site traffic

Marketing: Brand amplification, core message dissemination, loyalty and awareness are just some of the marketing activities that social media impacts.

Insight:
Consumer research, done well, can be costly. Social media provides constant feedback and both quantitative and qualitative data at a fraction of the cost of traditional research methods.

Innovation: Social networks devoted to idea generation among customers, team members, shareholders, or any distinct community can promote innovation, improve quality, streamline production and generally improve the overall development of an organisation.

Government 2.0:
Public sector bodies are becoming more open. That means they are using social computing to increase collaboration and transparency to transform the way governments relate to citizens and operate.

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Filed Under: Featured, Headline, Social Media Tagged With: Isle of Man, PDMS, public relations, Sherrilynne Starkie, Social Media, Social network

December 7, 2009 by sherrilynne Leave a Comment

Super Third Thursday for social media club

The Isle of Man Social Media Club meets the third Thursday of each month and everyone is welcome. smc

On 21 January 2010, we are kicking off the New Year with Super Third Thursday with guest speaker Chief Inspector Mark Payne of the West Midlands Police.

Chief Inspector Mark Payne is responsible for the smooth running of one of the busiest police press and public relations departments in the UK. West Midlands Police is also one of the most progressive in relation to social media use including its aptly named ‘plodcast’ which provides an insight into the work of the force and the varied employment opportunities for police and support staff.

Launched in 2006, the regular and free audio downloads attract more than 20,000 listeners. More recently the force has begun uploading crime prevention advice and behind the scenes videos to YouTube and launched a Facebook site offering news and appeals, videos and crime alerts as part of a wider strategy to reach young people.

CI Payne will discuss the social media campaign, the challenges and successes his team has faced and will be happy to answer questions from the floor.

Social Media Club brings together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, teachers, students, tool makers, and other interested collaboraters.

Essentially the people who create and consume media who have an interest in seeing the ‘media industry’ evolve for everyone’s benefit. We are more than just USERS, we are the reason the tools exist – we are the people who communicate our thoughts and ideas near and far. Join us and let’s shape the future together!

PDMS, the Island’s largest software developer has kindly offered to sponsor this event, so it’s free to attend. But it’s bound to be popular so book early to avoid disappointment.

Super Third Thursday will be held at 12.30 at The Claremont Hotel in Douglas.  A finger buffet will be served.

There is no fee to attend but prior booking is advised.  Email smc(at)strivepr.com to reserve your place.

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Filed Under: events, Featured, Headline, Social Media Tagged With: Facebook, Isle of Man, podcast, PR, Social Media, Twitter, West Midlands Police, YouTube

November 26, 2009 by sherrilynne Leave a Comment

Isle of Man girl becomes a YouTube star

Her name is Becky Cruel.   She’s 14 years old and lives in the Isle of Man.  And she’s a YouTube sensation…in Japan.

Inspired by reading the Japanese comic, Fruits Basket, she fell in love with Japanese culture and videos of herself dancing to songs in the Japanese anime style.

Her video has been viewed 323,000+ times and she’s now working as a spokesperson for Asia’s largest food conglomorate, Lotte.

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Filed Under: Headline, Social Media Tagged With: Anime, Fruits Basket, Isle of Man, Manga, Social Media, YouTube

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