In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK.
Now you can add YouTube video assets to Google responsive display adcampaigns. Google has also announced two reporting updates for responsive display ads.
Like responsive search ads, these ads are largely automated, with advertisers adding multiple images — and now up to five YouTube videos — headlines, descriptions and brand logos that get served in different combinations and ad sizes dynamically.
An exciting addition to responsive display ads which already delivered awesome CTRs! – SS
Search ad budgets are predicted to shift to voice and voice-activated queries of voice assistants like Amazon’s Alexa and Google Assistant will be mainstream in five years. Marketers will move from pay-per-click to voice skills, SEO, content on sites like Pinterest and branding to better capitalize on voice.
Communicators need to keep on top voice search trends which will disrupt search and a whole lot more. – SS
3. TikTok gets fined $5.7 million for collecting children’s data, announces new kid-friendly version
“The operators of Musical.ly, now known as TikTok, knew children were using the app, but they still failed to seek parental consent before collecting names, email addresses, and other personal information from users under the age of 13,” FTC Chairman Joe Simons said in a statement.
This increasingly important channel is getting ready for prime time, despite this set back. Pay heed. – SS
One platform you might consider is Quora, the online question-and-answer platform. Users can pose questions or provide answers and brand managers can use advertising tools to highlight their brands.
Quora says it sees 300 million unique visitors every month, making it a prime opportunity to raise awareness and visibility.
This important platform is often overlooked by PR professionals. Check out this great infographic to understand Quora’s power. – SS
For the last 18 months UK lawmakers investigated Facebook, and it’s recommended they and other social media giants be regulated. A damning report said after years of self-regulation, these companies were unable to protect users data and privacy or from disinformation.
The UK parliament’s Digital, Culture, Media and Sport Committee has recommended an independent regulator be set up (like UK’s Ofcom or the FCC), and a compulsory code of ethics for social media companies.
It’s going to happen everywhere. And maybe it’s not a bad thing if this will help restore people’s faith in social media companies. — SS