#LinkedIn has added a new feature:“Find an Expert”. People can click a button when creating an update to launch a series of options which define the kind of expert needed. LinkedIn will then automatically add relevant #hashtags to the post to help it get more exposure. The feature is currently available within the LinkedIn app on Android and iOS devices.
Lots of social media news out this week and here’s a summary of the top five stories you need to know.
1. Pinterest improves organic reach for retailers
Pinterest has launched a personalized “shopping hub” that displays at the top of users’ feeds with product recommendations pulled from retailers’ organic ProductPins and Catalog feeds.
The image-based network also rolled out an updated shopping section that will display below Product Pins, highlighting Catalog content from the respective brand.
This lets retailers expand their organic reach.
2. Native scheduling comes to Instagram, finally!
For the first time ever, Instagram now provides the capacity to scheduled native posts. It’s available via CreatorStudio, a dashboard that allows business and creator account holders to manage their posts on desktop devices.
To access Creator Studio, you must have an Instagram business account, an Instagram creator account or a Facebook page.
I’m happy for this news! I manage a number of Insta accounts on behalf of clients and this automation will help with the workload. And, the algorithm favours native content over that posted via 3rd party apps. That means more impressions and broader reach! Better results overall.
3. Twitter keeps getting better & stronger
Twitter continues to grow, reporting a profit of $37m for the second quarter as its revenue and its user base grow.
Total ad engagements were up 20 per cent in a year, bringing it to $727m for the quarter (up 21 per cent). Data licensing was up 4% to $114m. Revenue was split $455m in the US against $386m, internationally. The US grew at twice the rate of international at 24 per cent.
Twitter said video ad formats continued to show strength, pointing at the Video Website Card, In-Stream Video Ads, and First View ad formats. Data licensing and other revenue totaled $114m, an increase of 4 per cent.
4. New services listings on LinkedIn
Linkedin is helping SMBs promote services.
Small and midsize business owners can now list their services on their LinkedIn profile pages.
When an SMB owner adds service listings to his or her individual profile, it will automatically show up in relevant search results.
“From now on, members looking for help will be able to filter their general LinkedIn searches for service providers,” writes LinkedIn’s Group Product Manager Vidya Chandra on the LinkedIn blog, “When you add services to your profile, you’ll show up in these search results.”
LinkedIn says it will soon be adding easy ways for members to message SMBs directly.
5. Will Facebook soon be reading our minds?
Facebook has had a breakthrough in its plan to create a device that allows people to type just by thinking.
It has funded a study that developed machine-learning algorithms capable of turning brain activity into speech.
Facebook hopes it will pave the way for a “fully non-invasive, wearable device” that can process 100 words per minute.
I can already type a hundred words a minute, but it would be cool not to have to.
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Each week I scan the hundreds of industry websites to keep abreast of the news. Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying.
- LinkedIn is adding three new advertising features plus an optimized click pricing option. Now there’s brand awareness campaigns which charge by impressions, enhanced conversion tracking capabilities and ads for LinkedIn Talent Solutions customers.
2. It’s time to celebrate World Emoji Day. You can look forward to 65 new emoji that Google is releasing with Android Q later this year.
3. How to Sell More Products on Instagram:
- Attract the right audience
- Use shoppable tags
- Use the swipe up CTA
- Announce discounts with branded graphics
4. At a time when social media platforms are being blamed for a great deal of problems — and are under pressure from governments to demonstrate they can police themselves — Instagram has declared war on bullying. “We are in a pivotal moment,” says Head of Instagram Adam Mosseri. “We want to lead the industry in this fight.”
Once a month or so Mark Sutcliffe invites me on the PowerLunch. It’s a show where business people discuss the current events and the news stories of the day. Yesterday I joined Mark and Live Work Play Co-Leader Keenan Wellar and we discussed:
- Robert Muller’s brief statement to media
- Ontario high school class sizes
- proposed renovations at the Chateau Laurier hotel
- Facebook and the Canadian parliamentary hearings on privacy and
- how the Federal government should be, or not be, funding Canada’s mainstream media.
Here’s a link to the audio clip.