No other media brand on Earth can touch the BBC for quality and innovation. Nowhere. No how. Now the Beeb has announced its intention to refocus its website around user content using 2.0 technology with the mission to “share, find and play”. Mark Sweeny explains it all in The Guardian.
The news is dividing opinion around the blogosphere with many applauding the announcement while others are less enthusiastic. Jeff Jarvis says, “In a word: Wow.” Mark Wallace asks, “Can they compete with what’s already out there?” Blogging 4business states, “As the Beeb has learned, the viewers are in charge.” Drew B says, “How cool will this be?”
But Niall Cook at Hill & Knowlton says, “Call me old-fashioned, but I rather like the fact that there is a clear dividing line between the quality journalism that the BBC delivers … and the diversity of personal and professional commentary that social media has to offer.” Neville calls the announcement an obituary for mass media.
My 2p? Well I think those few remaining client-side Doubting Thomases will finally have to concede. Social media is important, and it’s here to stay.